Category: Market Strategy

Winter Marketing Maintenance Tips for the Fixed Ops Department

The last few months of the year bring the holiday season and retail season. Dealerships usually see a big bump in vehicle sales during manufacturer-advertised end-of-year sales. But after this

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Better with Time? What Dealers Should Know about Vehicle Age and Service Profits

Cars used to max out at about 100,000 miles, when the need for more frequent work made owners question their worth. After a while of paying costly repair bills, you

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Some things just don’t mix. Does your marketing?

Oil and water. Toothpaste and orange juice. Alcohol and good decisions. Some things in life just don’t mix, and there is no reason to force them to. The same is

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Is There Emotion Behind Your Marketing Strategy?

Why do emotions and connections matter in marketing? They are important to maintaining powerful customer engagement and loyalty. 62% of consumers feel they have a relationship with a brand they

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Marketing Lessons from Famous Internet Pets

We interrupt your regularly scheduled programming for wholesome content: Famous Pets of the Internet. They pop up all over our screens, and unless you live under a digital rock, there

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5 Habits to Keep (or Start) in Your Dealership Marketing Strategy after the COVID-19 Shutdown

The 2020 COVID-19 outbreak has changed the way businesses operate and individuals shop, and the marketing that connects these groups had to quickly adapt to communicate needs, expectations, and adjustments.

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Podcast: The Economic Road to Recovery

Naked Lime Marketing’s Sales Director, Ryan Zwerneman was featured in the latest episode of Reynolds and Reynolds’ video podcast, Connected. In it, he gives tips on how dealerships can look at patterns

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Podcast: Anticipating Consumers’ Vehicle Needs after COVID-19

Craig Lawson, sales director at Naked Lime Marketing, appeared on Reynolds and Reynolds’ Connected video podcast to discuss what the market will look like post-COVID-19, and how dealerships can prepare

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Podcast: Fewer COVID Restrictions Means More Changes to Your Marketing Strategy

The latest episode of the Reynolds and Reynolds video podcast, Connected, featured Jared Klein, Sales Director at Naked Lime. Klein switches gears and gives tips on how dealerships can think

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Podcast: Content Marketing in This Environment

The latest episode of the Reynolds and Reynolds video podcast, Connected, featured Steve Henning, Senior Director of Operations for Naked Lime. Henning addressed why appropriate content marketing is beneficial for

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