Category: Market Strategy

Podcast: Adapting Daily Operations to a Rapidly Changing World

The latest episode of the Reynolds and Reynolds video podcast, Connected, featured Chris Walsh, Vice President and General Manager of Naked Lime. In it, he addresses operational changes Naked Lime

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Podcast: Steering Your Marketing Strategy for the Road Ahead

Naked Lime Marketing’s Vice President Josh Allen was featured in the latest episode of Reynolds and Reynolds’ video podcast, Connected. In it, he addresses some of dealerships’ top marketing concerns

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Into the Minds of Consumers: Automotive Branding

If you have been working in the automotive industry for a while, we don’t have to tell you that people buy cars for different reasons. Some are bought for safety

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The Wonderful Dealer of Oz: Don't Hide Behind the Information Curtain

Buying a vehicle from a dealership is a lot like Dorothy’s adventure in the Land of Oz. Left on their own, customers follow a path to purchase full of distractions,

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Holiday Marketing Part III: Hanukkah, Christmas, and the New Year

Whether or not you consider the winter holidays “saving the best for last”, there’s no question that no other month presents holiday-themed marketing opportunities quite like December. OEMs clearly get

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How to Win the Dealership Game of RISK

If you aren’t familiar with the game Risk, you are missing out on one of the (objectively) best strategy games ever created. The goal in Risk is to take over

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Holiday Marketing Part II: Thanksgiving, Black Friday, & Cyber Monday

Fall is in the air, and many of us have been working on our holiday marketing plans since spring. If your dealership hasn’t, it’s not too late. While Thanksgiving may

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Quiz: Marketing Term or Indie Horror Movie?

Like celebrity babies or Triple Crown racers, ideas and concepts (and maybe sometimes even agencies…) named by marketers can lean a little to the unusual side. In celebration of the

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Is the Thrill of Chasing New Customers Always Worth It?

It can be fun going after the next new thing. The thrill of the chase is exciting. It‘s even more exciting if you’re winning while taking away from someone else.

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Holiday Marketing Part I: Halloween Tricks & Treats

Buying a new car probably isn’t what most people think of when they think of Halloween. Though they might have a point, there is still a lot of untapped value

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