Category: Market Strategy
Podcast: Anticipating Consumers’ Vehicle Needs after COVID-19
Craig Lawson, sales director at Naked Lime Marketing, appeared on Reynolds and Reynolds’ Connected video podcast to discuss what the market will look like post-COVID-19, and how dealerships can prepare…
Continue ReadingAuthor: Naked Lime Marketing Date: April 27, 2020
Topics: Servicing Your Customer
Podcast: Fewer COVID Restrictions Means More Changes to Your Marketing Strategy
The latest episode of the Reynolds and Reynolds video podcast, Connected, featured Jared Klein, Sales Director at Naked Lime. Klein switches gears and gives tips on how dealerships can think…
Continue ReadingAuthor: Naked Lime Marketing Date: April 24, 2020
Topics: Servicing Your Customer
Podcast: Content Marketing in This Environment
The latest episode of the Reynolds and Reynolds video podcast, Connected, featured Steve Henning, Senior Director of Operations for Naked Lime. Henning addressed why appropriate content marketing is beneficial for…
Continue ReadingAuthor: Naked Lime Marketing Date: April 13, 2020
Topics: Servicing Your Customer
Podcast: Website Best Practices
The latest episode of the Reynolds and Reynolds video podcast, Connected, featured Jay Harper, Director of Product Planning for Naked Lime. Harper addressed dealership best practices for utilizing website space.…
Continue ReadingAuthor: Naked Lime Marketing Date: April 9, 2020
Topics: Servicing Your Customer
Podcast: Serving Your Customers in Service
Brad Highland, director of digital marketing here at Naked Lime Marketing, appeared on Reynolds and Reynolds’ Connected video podcast. He addressed how to market your service drive to an audience…
Continue ReadingAuthor: Naked Lime Marketing Date: April 6, 2020
Topics: Servicing Your Customer
Podcast: Adapting Daily Operations to a Rapidly Changing World
The latest episode of the Reynolds and Reynolds video podcast, Connected, featured Chris Walsh, Vice President and General Manager of Naked Lime. In it, he addresses operational changes Naked Lime…
Continue ReadingAuthor: Naked Lime Marketing Date: April 2, 2020
Topics: Servicing Your Customer
Podcast: Steering Your Marketing Strategy for the Road Ahead
Naked Lime Marketing’s Vice President Josh Allen was featured in the latest episode of Reynolds and Reynolds’ video podcast, Connected. In it, he addresses some of dealerships’ top marketing concerns…
Continue ReadingAuthor: Naked Lime Marketing Date: March 31, 2020
Topics: Market Strategy
Into the Minds of Consumers: Automotive Branding
If you have been working in the automotive industry for a while, we don’t have to tell you that people buy cars for different reasons. Some are bought for safety…
Continue ReadingAuthor: Naked Lime Marketing Date: March 2, 2020
Topics: Advertising
The Wonderful Dealer of Oz: Don't Hide Behind the Information Curtain
Buying a vehicle from a dealership is a lot like Dorothy’s adventure in the Land of Oz. Left on their own, customers follow a path to purchase full of distractions,…
Continue ReadingAuthor: Naked Lime Marketing Date: January 17, 2020
Topics: Data and Strategy, Market Strategy
Holiday Marketing Part III: Hanukkah, Christmas, and the New Year
Whether or not you consider the winter holidays “saving the best for last”, there’s no question that no other month presents holiday-themed marketing opportunities quite like December. OEMs clearly get…
Continue ReadingAuthor: Naked Lime Marketing Date: December 3, 2019
Topics: Market Strategy
