Category: Market Strategy
Winter Marketing Maintenance Tips for the Fixed Ops Department
The last few months of the year bring the holiday season and retail season. Dealerships usually see a big bump in vehicle sales during manufacturer-advertised end-of-year sales. But after this…
Continue ReadingAuthor: Naked Lime Marketing Date: November 16, 2020
Topics: Market Strategy
Better with Time? What Dealers Should Know about Vehicle Age and Service Profits
Cars used to max out at about 100,000 miles, when the need for more frequent work made owners question their worth. After a while of paying costly repair bills, you…
Continue ReadingAuthor: Naked Lime Marketing Date: November 9, 2020
Topics: Servicing Your Customer
Some things just don’t mix. Does your marketing?
Oil and water. Toothpaste and orange juice. Alcohol and good decisions. Some things in life just don’t mix, and there is no reason to force them to. The same is…
Continue ReadingAuthor: Naked Lime Marketing Date: August 5, 2020
Topics: Market Strategy
Is There Emotion Behind Your Marketing Strategy?
Why do emotions and connections matter in marketing? They are important to maintaining powerful customer engagement and loyalty. 62% of consumers feel they have a relationship with a brand they…
Continue ReadingAuthor: Naked Lime Marketing Date: July 28, 2020
Topics: Market Strategy
Marketing Lessons from Famous Internet Pets
We interrupt your regularly scheduled programming for wholesome content: Famous Pets of the Internet. They pop up all over our screens, and unless you live under a digital rock, there…
Continue ReadingAuthor: Naked Lime Marketing Date: June 17, 2020
Topics: Market Strategy
5 Habits to Keep (or Start) in Your Dealership Marketing Strategy after the COVID-19 Shutdown
The 2020 COVID-19 outbreak has changed the way businesses operate and individuals shop, and the marketing that connects these groups had to quickly adapt to communicate needs, expectations, and adjustments.…
Continue ReadingAuthor: Naked Lime Marketing Date: June 9, 2020
Topics: Market Strategy
Podcast: The Economic Road to Recovery
Naked Lime Marketing’s Sales Director, Ryan Zwerneman was featured in the latest episode of Reynolds and Reynolds’ video podcast, Connected. In it, he gives tips on how dealerships can look at patterns…
Continue ReadingAuthor: Naked Lime Marketing Date: April 30, 2020
Topics: Market Strategy
Podcast: Anticipating Consumers’ Vehicle Needs after COVID-19
Craig Lawson, sales director at Naked Lime Marketing, appeared on Reynolds and Reynolds’ Connected video podcast to discuss what the market will look like post-COVID-19, and how dealerships can prepare…
Continue ReadingAuthor: Naked Lime Marketing Date: April 27, 2020
Topics: Servicing Your Customer
Podcast: Fewer COVID Restrictions Means More Changes to Your Marketing Strategy
The latest episode of the Reynolds and Reynolds video podcast, Connected, featured Jared Klein, Sales Director at Naked Lime. Klein switches gears and gives tips on how dealerships can think…
Continue ReadingAuthor: Naked Lime Marketing Date: April 24, 2020
Topics: Servicing Your Customer
Podcast: Content Marketing in This Environment
The latest episode of the Reynolds and Reynolds video podcast, Connected, featured Steve Henning, Senior Director of Operations for Naked Lime. Henning addressed why appropriate content marketing is beneficial for…
Continue ReadingAuthor: Naked Lime Marketing Date: April 13, 2020
Topics: Servicing Your Customer
