Category: Servicing Your Customer

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Three Reasons Why You Can’t Market a Dealership Like Other Businesses

computer network connecting monitor to phone, graphs, videos, and web pages

Consumers today are bombarded with marketing on a daily basis, whether in emails, social media posts, television ads, or a range of other channels. As a result, we’ve come to

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How Can Dealerships Boost Inventory Acquisition in the Middle of a Shortage?

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We’re approaching the light at the end of the tunnel when it comes to COVID-19, but the automotive retailing industry will feel the pandemic’s after-effects for a long time to

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Better with Time? What Dealers Should Know about Vehicle Age and Service Profits

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Cars used to max out at about 100,000 miles, when the need for more frequent work made owners question their worth. After a while of paying costly repair bills, you

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dealership marketing podcast

Podcast: Anticipating Consumers’ Vehicle Needs after COVID-19

dealership marketing podcast

Craig Lawson, sales director at Naked Lime Marketing, appeared on Reynolds and Reynolds’ Connected video podcast to discuss what the market will look like post-COVID-19, and how dealerships can prepare

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dealership marketing podcast

Podcast: Fewer COVID Restrictions Means More Changes to Your Marketing Strategy

dealership marketing podcast

The latest episode of the Reynolds and Reynolds video podcast, Connected, featured Jared Klein, Sales Director at Naked Lime. Klein switches gears and gives tips on how dealerships can think

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dealership marketing podcast

Podcast: Content Marketing in This Environment

dealership marketing podcast

The latest episode of the Reynolds and Reynolds video podcast, Connected, featured Steve Henning, Senior Director of Operations for Naked Lime. Henning addressed why appropriate content marketing is beneficial for

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dealership marketing podcast

Podcast: Website Best Practices

dealership marketing podcast

The latest episode of the Reynolds and Reynolds video podcast, Connected, featured Jay Harper, Director of Product Planning for Naked Lime. Harper addressed dealership best practices for utilizing website space.

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dealership marketing podcast

Podcast: Serving Your Customers in Service

dealership marketing podcast

Brad Highland, director of digital marketing here at Naked Lime Marketing, appeared on Reynolds and Reynolds’ Connected video podcast. He addressed how to market your service drive to an audience

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dealership marketing podcast

Podcast: Adapting Daily Operations to a Rapidly Changing World

dealership marketing podcast

The latest episode of the Reynolds and Reynolds video podcast, Connected, featured Chris Walsh, Vice President and General Manager of Naked Lime. In it, he addresses operational changes Naked Lime

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New Rules of the Road for Automotive Service Marketing

Though probably not written in stone, a few service marketing “rules of the road” have been around for a long, long time: Use the time and mileage service interval. Market

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