Category: Servicing Your Customer

5 Ways Your Dealership is Giving Leads Away

Live chat on the web is a convenience to customers looking for quick answers to their specific questions. While many dealerships understand the importance of having a chat option on

Continue Reading

Make Recalls a Customer Retention Opportunity

Dealers often approach OEM recalls as a curse – not a blessing – since the extra work created can put strain on the parts department, service department, and customer service

Continue Reading

Word of the Year (The One Dealerships Should Know)

Oxford Dictionaries announced “selfie” as their 2013 Word of the Year today. As a social media management provider, we will keep our opinions of selfies to, well, ourselves. However, also

Continue Reading

Set Your Dealership Service Department Up for Success

Many things have changed in the automotive business in the last few decades, but one thing remains the same: Your dealership's service department should be one of your best sources

Continue Reading

3 Ways to Make Parts the Hottest Department in the Dealership

Let’s face it: your Parts department probably isn’t in the most desirable location in the dealership. Rather, it’s more likely tucked in a back corner, away from most of the

Continue Reading

Dealership Websites: Not Just for Car Sales Anymore

If you view your dealership website just as a promotional tool for vehicle inventory, you might not be seeing the whole picture. As Chad Haas, a product planning manager at

Continue Reading

Is Your Marketing Helping You Lose Customers?

How often have you heard that it’s cheaper to keep a current customer than obtain a new one? That may not ring true if your data is inaccurate. You could

Continue Reading

8 Rules of Reputation Management

Number 1. Monitor all online commentary.  Do not focus solely on the review sites.  Critical discussions are happening about your dealership throughout the web including review sites, Facebook, twitter, YouTube,

Continue Reading

Tweet What?

Think Social Media is just for college kids and people trying to plan their 30 year high school reunion? Think again… Facebook and Twitter are more than a place to

Continue Reading

Tips to Implement New Technology

Technology plays an ever-increasing role in automotive retailing. Database mining, digital marketing, mobile marketing, and click-to-chat are some of the newer technology solutions that are available today to help dealerships

Continue Reading
View More