You shell out hard-earned cash for a high-ranking website, work to build a solid online reputation, and even pay for digital advertising to supplement your SEO. Then, a customer arrives.…
Continue ReadingAuthor: Naked Lime Marketing Date: April 4, 2014
Topics: Servicing Your Customer
At the risk of doing what I hate to do as a person but am required to do as a marketer, I’ll attempt to lump a group of people together.…
Continue ReadingAuthor: Naked Lime Marketing Date: March 28, 2014
Topics: Servicing Your Customer
Live chat on the web is a convenience to customers looking for quick answers to their specific questions. While many dealerships understand the importance of having a chat option on…
Continue ReadingAuthor: Naked Lime Marketing Date: March 21, 2014
Topics: Servicing Your Customer
Dealers often approach OEM recalls as a curse – not a blessing – since the extra work created can put strain on the parts department, service department, and customer service…
Continue ReadingAuthor: Naked Lime Marketing Date: January 23, 2014
Topics: Servicing Your Customer
Oxford Dictionaries announced “selfie” as their 2013 Word of the Year today. As a social media management provider, we will keep our opinions of selfies to, well, ourselves. However, also…
Continue ReadingAuthor: Naked Lime Marketing Date: November 19, 2013
Topics: Car Dealer Web Sites, Recent News, Servicing Your Customer
Many things have changed in the automotive business in the last few decades, but one thing remains the same: Your dealership's service department should be one of your best sources…
Continue ReadingAuthor: Naked Lime Marketing Date: October 10, 2013
Topics: Servicing Your Customer, Web, Website Solutions
Let’s face it: your Parts department probably isn’t in the most desirable location in the dealership. Rather, it’s more likely tucked in a back corner, away from most of the…
Continue ReadingAuthor: Naked Lime Marketing Date: October 11, 2012
Topics: Servicing Your Customer, Web, Website Solutions
If you view your dealership website just as a promotional tool for vehicle inventory, you might not be seeing the whole picture. As Chad Haas, a product planning manager at…
Continue ReadingAuthor: Naked Lime Marketing Date: July 3, 2012
Topics: Car Dealer Web Sites, Servicing Your Customer, Web, Website Solutions
How often have you heard that it’s cheaper to keep a current customer than obtain a new one? That may not ring true if your data is inaccurate. You could…
Continue ReadingAuthor: Naked Lime Marketing Date: December 15, 2011
Topics: Digital Dealer, Servicing Your Customer, Social Marketing, Website Solutions
Number 1. Monitor all online commentary. Do not focus solely on the review sites. Critical discussions are happening about your dealership throughout the web including review sites, Facebook, twitter, YouTube,…
Continue ReadingAuthor: Naked Lime Marketing Date: November 21, 2011
