Live chat on the web is a convenience to customers looking for quick answers to their specific questions. While many dealerships understand the importance of having a chat option on…
Continue ReadingAuthor: Naked Lime Marketing Date: March 21, 2014
Topics: Servicing Your Customer
Dealers often approach OEM recalls as a curse – not a blessing – since the extra work created can put strain on the parts department, service department, and customer service…
Continue ReadingAuthor: Naked Lime Marketing Date: January 23, 2014
Topics: Servicing Your Customer
Oxford Dictionaries announced “selfie” as their 2013 Word of the Year today. As a social media management provider, we will keep our opinions of selfies to, well, ourselves. However, also…
Continue ReadingAuthor: Naked Lime Marketing Date: November 19, 2013
Topics: Car Dealer Web Sites, Recent News, Servicing Your Customer
Many things have changed in the automotive business in the last few decades, but one thing remains the same: Your dealership's service department should be one of your best sources…
Continue ReadingAuthor: Naked Lime Marketing Date: October 10, 2013
Topics: Servicing Your Customer, Web, Website Solutions
Let’s face it: your Parts department probably isn’t in the most desirable location in the dealership. Rather, it’s more likely tucked in a back corner, away from most of the…
Continue ReadingAuthor: Naked Lime Marketing Date: October 11, 2012
Topics: Servicing Your Customer, Web, Website Solutions
If you view your dealership website just as a promotional tool for vehicle inventory, you might not be seeing the whole picture. As Chad Haas, a product planning manager at…
Continue ReadingAuthor: Naked Lime Marketing Date: July 3, 2012
Topics: Car Dealer Web Sites, Servicing Your Customer, Web, Website Solutions
How often have you heard that it’s cheaper to keep a current customer than obtain a new one? That may not ring true if your data is inaccurate. You could…
Continue ReadingAuthor: Naked Lime Marketing Date: December 15, 2011
Topics: Digital Dealer, Servicing Your Customer, Social Marketing, Website Solutions
Number 1. Monitor all online commentary. Do not focus solely on the review sites. Critical discussions are happening about your dealership throughout the web including review sites, Facebook, twitter, YouTube,…
Continue ReadingAuthor: Naked Lime Marketing Date: November 21, 2011
Think Social Media is just for college kids and people trying to plan their 30 year high school reunion? Think again… Facebook and Twitter are more than a place to…
Continue ReadingAuthor: Naked Lime Marketing Date: September 12, 2011
Topics: CRM, Everything SEO & SEM, Servicing Your Customer, Social Marketing, Social Media
Technology plays an ever-increasing role in automotive retailing. Database mining, digital marketing, mobile marketing, and click-to-chat are some of the newer technology solutions that are available today to help dealerships…
Continue ReadingAuthor: Naked Lime Marketing Date: September 6, 2011
Topics: Conversion Optimization, CRM, Servicing Your Customer
