Category: Reputation Management
Is Your Service Reputation Sputtering? Give it a Tune-Up!
Online reviews are a lot like a multipoint inspection: just one red item means work is needed, even if everything else is green. A single bad review left unresolved can…
Continue ReadingAuthor: Naked Lime Marketing Date: August 20, 2020
Topics: Reputation Management
When it Comes to Your Digital Reputation, Keep Your Best Foot Forward
Whoever said “words will never hurt me” clearly never used the Internet. The harsh reality of maintaining an online presence is that nearly anyone can say whatever they want about…
Continue ReadingAuthor: Naked Lime Marketing Date: July 23, 2020
Topics: Reputation Management
Dealership Reviews Gone Wild
We all do it. Whenever it is time to buy a new product or try a new service, one of the first things we do is check out reviews. We…
Continue ReadingAuthor: Naked Lime Marketing Date: April 24, 2019
Topics: Reputation Management
Quiz: What Affects Your Dealership’s Google Ranking, Anyway?
If you’re like most other businesses in the 21st Century, your dealership has either gone digital, or you’re on your way there. But there’s a problem with being like most…
Continue ReadingAuthor: Naked Lime Marketing Date: December 16, 2018
Topics: Content Marketing, Digital Advertising, Google, Reputation Management
3 Types of Content Errors That Hurt Your Reputaiton, er… Reputation
Your ninth-grade English teacher isn’t the only person who cares whether or not you spell “reputation” correctly. Potential car buyers care, and Google does too. Content quality is an indicator…
Continue ReadingAuthor: Naked Lime Marketing Date: November 4, 2018
Topics: Reputation Management
Four Ways to Deal with the Haters (on Social Media)
Taylor Swift dropped some pretty good life advice when she told us to shake off the haters, but is that a good move for your dealership? Probably not. More and…
Continue ReadingAuthor: Naked Lime Marketing Date: September 17, 2018
Topics: Reputation Management
Voice Search for Reputation Management: “What’s the Best Dealership Near Me?”
We’ve talked in the past about the rise of voice search and what it means for your dealership marketing. This impact grows as smart speakers like the Google Home and…
Continue ReadingAuthor: Naked Lime Marketing Date: May 8, 2018
Topics: Reputation Management
“Ok, Google” – How to Prep your Dealership for Voice Search
Local Search started in 1886 with the first Yellow Pages directory. If you needed a plumber, hotel, or florist, you had to get out that enormous book, which only contained…
Continue ReadingAuthor: Naked Lime Marketing Date: February 14, 2018
Topics: Reputation Management, SEO and Social
Online Reviews: Good for Dealership Business and Valuable for SEO
There was a time when digital marketing could be accurately described as the “Wild West,” when every shift in technology and every innovation meant new and exciting advertising possibilities. The…
Continue ReadingAuthor: Naked Lime Marketing Date: November 16, 2017
Topics: Reputation Management
Proof in the Percentages: GM SFE Reputation Case Study
The need for dealership reputation management is undeniable. It is a crucial part of the customer service process that helps bring back current customers, and gives prospects a favorable first…
Continue ReadingAuthor: Naked Lime Marketing Date: October 31, 2016
Topics: Reputation Management
