Category: Reputation Management
Online Reviews: Good for Dealership Business and Valuable for SEO
There was a time when digital marketing could be accurately described as the “Wild West,” when every shift in technology and every innovation meant new and exciting advertising possibilities. The…
Continue ReadingAuthor: Naked Lime Marketing Date: November 16, 2017
Topics: Reputation Management
Proof in the Percentages: GM SFE Reputation Case Study
The need for dealership reputation management is undeniable. It is a crucial part of the customer service process that helps bring back current customers, and gives prospects a favorable first…
Continue ReadingAuthor: Naked Lime Marketing Date: October 31, 2016
Topics: Reputation Management
Dealership Life's a Beach with Unified CRM and Reputation Management
Your digital reputation does not exist alone on an island. But if you ignore it, your dealership might as well. It might be easy to think that what is said online…
Continue ReadingAuthor: Naked Lime Marketing Date: October 21, 2016
Topics: Reputation Management
Your Online Reputation: Lead Generator or Eliminator?
How important is a good online reputation? The hard, cold truth is, no matter what you tell people about your business, they're more likely to believe not only their own friends…
Continue ReadingAuthor: Naked Lime Marketing Date: September 26, 2016
Topics: Reputation Management
Case Study: The Digital Reputation Management Difference
So often we hear that professional reputation management for dealerships doesn't matter. We say that's wrong. A Chevrolet dealership came to us with an overall poor reputation online. The dealership did…
Continue ReadingAuthor: Naked Lime Marketing Date: September 7, 2016
Topics: Reputation Management
Digital Reputation Counts: Take Charge in Your Service Department, Part 4
You made it to the final installment our dealership reputation management series. Brad Highland, our director of Web Services, has walked you through how to react to every reputation scenario. Stick around…
Continue ReadingAuthor: Naked Lime Marketing Date: July 31, 2016
Topics: Reputation Management
Digital Reputation Counts: Take Charge in Your Service Department, Part 3
Welcome to the third installment of our dealership reputation management series. We've already addressed how to build an overall strategy for building and managing your dealership's reputation and what to do if things…
Continue ReadingAuthor: Naked Lime Marketing Date: July 14, 2016
Topics: Reputation Management
Digital Reputation Counts: Take Charge in Your Service Department, Part 2
In the first part of our reputation series from Fixed Ops Magazine, Naked Lime Director of Web Services Brad Highland wrote about the importance of having a plan of attack,…
Continue ReadingAuthor: Naked Lime Marketing Date: June 24, 2016
Topics: Reputation Management
Digital Reputation Counts: Take Charge in Your Service Department, Part 1
Naked Lime Director of Web Services Brad Highland recently authored an article for Fixed Ops Magazine about the importance of reputation management for dealership service departments. We will be sharing…
Continue ReadingAuthor: Naked Lime Marketing Date: June 14, 2016
Topics: Reputation Management
Why Reviews Are a Must-Have for Dealer Websites
Remember the days when you simply watched a television commercial, maybe asked family and friends for opinions, and then drove off to make a purchase? Not anymore. Now you can…
Continue ReadingAuthor: Naked Lime Marketing Date: December 9, 2015
Topics: Reputation Management
