Category: Targeted Marketing

How to Create a Newsletter People Will Actually Read (and Why You Should Want To)

Let’s get the obvious out of the way first: An email newsletter is not the loudest, flashiest marketing channel available to you. It’s not what comes to mind when most

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Dealership Direct Mail Strategy

Capitalize on Direct Mail’s Popularity for your Dealership Marketing Post-COVID

Dealership Direct Mail Strategy

We get it. You might be sick of reading about the impact of the pandemic on the automotive retail industry. Or anything COVID-related, really. COVID brought a lot of disruption

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exchanging car for money

Vehicle Buying Has Changed. Has Your Dealership Responded?

exchanging car for money

2020 has forced us all to make adjustments to our behaviors, and car buying is no exception. As purchasing patterns have changed, dealerships have noticed their profit levels and sources

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overwhelmed service advisor

Setting Up Your Dealership’s Service Advisors and Techs for Upsell Success

overwhelmed service advisor

Saying dealership service centers are a busy place is an understatement. The average dealership writes 18,676 repair orders a year, or 1,556 a month (NADA, 2019). Sure, a good chunk

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Mobile device access for marketing

Email Isn’t Just an Address – It’s Device Access

Mobile device access for marketing

Email has had a long and interesting journey over the last quarter century: from being considered cutting edge in the early 90s to oh-so-passé for most of the 2000s, and

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customer profile: 20,000 mile service. Can upgrade

The Best Way to Increase Dealership Sales? Know Your Service Customers.

customer profile: 20,000 mile service. Can upgrade

The way customers interact with your dealership today is noticeably different than it was twenty years ago. Your customers used to drag their children into the dealership, knew little about

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Laptop- email marketing

The 90’s Called – They Want You to Change Up Your Dealership’s Email Strategy

Laptop- email marketing

Think back to the mid-90s. The sitcom Friends took off, making its way into living rooms everywhere. You could hear hip-hop music playing through speakers of cars and stores. Football

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boomerang going over car dealership

Where Your Service Marketing is Going Wrong – And How to Make it Right

boomerang going over car dealership

Consider the number of vehicles your dealership sells a year. With each sale comes the potential for customers to return for regular service until they need a new car from

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Male hand coming out of laptop monitor offering you an envelope. Isolated over white background.

For Customers, Absence Does Not Make the Heart Grow Fonder

Male hand coming out of laptop monitor offering you an envelope. Isolated over white background.

When customers drive off the dealership lot with their new car, they usually aren't thinking about their next purchase, or planning to be back for service any time soon either.

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hand holding wrench

Dealer Case Study: Success with Declined Service Follow-up

hand holding wrench

From Vikings to Roman gladiators to to the family dog who tries to steal your side of the bed – everyone loves a good conquest. However, in marketing and sales,

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