Category: Targeted Marketing

Capitalize on Direct Mail’s Popularity for your Dealership Marketing Post-COVID

We get it. You might be sick of reading about the impact of the pandemic on the automotive retail industry. Or anything COVID-related, really. COVID brought a lot of disruption

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Vehicle Buying Has Changed. Has Your Dealership Responded?

2020 has forced us all to make adjustments to our behaviors, and car buying is no exception. As purchasing patterns have changed, dealerships have noticed their profit levels and sources

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Setting Up Your Dealership’s Service Advisors and Techs for Upsell Success

Saying dealership service centers are a busy place is an understatement. The average dealership writes 18,676 repair orders a year, or 1,556 a month (NADA, 2019). Sure, a good chunk

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Email Isn’t Just an Address – It’s Device Access

Email has had a long and interesting journey over the last quarter century: from being considered cutting edge in the early 90s to oh-so-passé for most of the 2000s, and

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The Best Way to Increase Dealership Sales? Know Your Service Customers.

The way customers interact with your dealership today is noticeably different than it was twenty years ago. Your customers used to drag their children into the dealership, knew little about

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The 90’s Called – They Want You to Change Up Your Dealership’s Email Strategy

Think back to the mid-90s. The sitcom Friends took off, making its way into living rooms everywhere. You could hear hip-hop music playing through speakers of cars and stores. Football

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Where Your Service Marketing is Going Wrong – And How to Make it Right

Consider the number of vehicles your dealership sells a year. With each sale comes the potential for customers to return for regular service until they need a new car from

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For Customers, Absence Does Not Make the Heart Grow Fonder

When customers drive off the dealership lot with their new car, they usually aren't thinking about their next purchase, or planning to be back for service any time soon either.

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Dealer Case Study: Success with Declined Service Follow-up

From Vikings to Roman gladiators to to the family dog who tries to steal your side of the bed – everyone loves a good conquest. However, in marketing and sales,

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Direct Mail Takes Viral Marketing Offline

In today’s constantly-shifting digital landscape, “old school” forms of marketing like physical mail can be overlooked or pushed to the side – by marketers, but not by customers. Dealers who

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