Category: Direct Mail Marketing

For Customers, Absence Does Not Make the Heart Grow Fonder

When customers drive off the dealership lot with their new car, they usually aren't thinking about their next purchase, or planning to be back for service any time soon either.

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Direct Mail Marketing for Dealerships: Myth-Busting Infographic

If you're like many dealers, it's probably been a while since you invested in direct mail as a way to reach your dealership customers. After all, in this digital age,

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Data-driven Direct Mail is Direct Mail Done Right

Everywhere you look, someone is talking about data. But what does big data really mean for your dealership? A lot, but only when it drives a strategy that can help

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Secrets for Success with OEM Direct Mail

Many dealers feel stuck with their OEM-mandated direct mail program. Or, maybe they’re not quite ready to give up on it, even though it’s still not producing the results they’d

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The Thrill of the Chase

When was the last time you saw Mike, who bought that bright red Corolla – 6 months, 12 months, 3 years ago? The hard truth is, Mike is servicing his

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