When customers drive off the dealership lot with their new car, they usually aren't thinking about their next purchase, or planning to be back for service any time soon either.…
Continue ReadingAuthor: Naked Lime Marketing Date: November 18, 2018
Topics: Direct Mail Marketing, Email Marketing, Targeted Marketing
If you're like many dealers, it's probably been a while since you invested in direct mail as a way to reach your dealership customers. After all, in this digital age,…
Continue ReadingAuthor: Naked Lime Marketing Date: November 30, 2017
Topics: Direct Mail Marketing
Everywhere you look, someone is talking about data. But what does big data really mean for your dealership? A lot, but only when it drives a strategy that can help…
Continue ReadingAuthor: Naked Lime Marketing Date: January 9, 2014
Topics: Data and Strategy, Direct Mail Marketing
Many dealers feel stuck with their OEM-mandated direct mail program. Or, maybe they’re not quite ready to give up on it, even though it’s still not producing the results they’d…
Continue ReadingAuthor: Naked Lime Marketing Date: September 19, 2013
Topics: Direct Mail Marketing, OEM News, Targeted Marketing
When was the last time you saw Mike, who bought that bright red Corolla – 6 months, 12 months, 3 years ago? The hard truth is, Mike is servicing his…
Continue ReadingAuthor: Naked Lime Marketing Date: August 9, 2013
Topics: Direct Mail Marketing, Email Marketing, Targeted Marketing
