Category: Targeted Marketing
The Real State of Email Marketing – Infographic
Has your dealership achieved the kind of success you dreamed of when you launched your email marketing program? If not, you might be questioning if the time and effort is…
Continue ReadingAuthor: Naked Lime Marketing Date: August 17, 2017
Topics: Targeted Marketing
Digital Strategy Series: Uncovering Leads in Your Own Data
You know the important role marketing plays in your dealership. But, with all of the digital channels available today, it’s increasingly difficult to understand the different options and how they…
Continue ReadingAuthor: Naked Lime Marketing Date: June 15, 2017
Topics: Targeted Marketing
How Old-School Mail Marketing Survives the Internet Age
Direct mail marketing is like a Twinkie® – still delicious after all these years. They're both still here because people still love them. How does the humble snack cake compete with…
Continue ReadingAuthor: Naked Lime Marketing Date: May 25, 2017
Topics: Targeted Marketing
The 5 Ws of Successful Direct Mail Marketing
Direct mail has evolved. The days of sending a piece of direct mail that reads “Current Resident” should be far behind you, especially when reaching out to inactive customers. So…
Continue ReadingAuthor: Naked Lime Marketing Date: April 30, 2017
Topics: Targeted Marketing
Two Easy Steps to Better Email Marketing for Your Dealership
You probably thought that once you pressed “send” on your last dealership marketing email, your job was done. But email marketing is just the beginning of an ongoing conversation between…
Continue ReadingAuthor: Naked Lime Marketing Date: March 28, 2017
Topics: Targeted Marketing
It’s Only Junk Mail if You Use a Junk Strategy
We know more and more of the car-buying process happens online – up to 900+ digital interactions, according to Google. So you probably think I’m going to tell you to…
Continue ReadingAuthor: Naked Lime Marketing Date: February 27, 2017
Topics: Targeted Marketing
It’s 2017 and Email Marketing STILL Isn’t Dead
There’s no more natural time than the start of a new year to review your dealership’s past marketing strategies and plan what comes next. With all the digital channels now…
Continue ReadingAuthor: Naked Lime Marketing Date: January 11, 2017
Topics: Targeted Marketing
Disrupt the Cycle, Part 3: Making the Best Offer
Our last post on disrupting the Sales and Service cycle introduced the idea of presenting a pre-selected sales offer to customers in your Service drive to reduce defection. The secret…
Continue ReadingAuthor: Naked Lime Marketing Date: August 30, 2016
Topics: Targeted Marketing
Disrupt the Cycle, Part 2: Limited Service Defection
Last week we talked about using your marketing as a tool to overcoming brand defection, which is one of the biggest obstacles to creating lifelong dealership customers. But there's another thing putting a…
Continue ReadingAuthor: Naked Lime Marketing Date: August 26, 2016
Topics: Targeted Marketing
Disrupt the Cycle, Part 1: Reduced Brand Defection
Using real market information to target your dealership’s marketing messages lets you send the right message through the right channel to the right people. It’s a proven way to start…
Continue ReadingAuthor: Naked Lime Marketing Date: August 17, 2016
Topics: Targeted Marketing
