Category: Targeted Marketing

hand holding wrench

Dealer Case Study: Success with Declined Service Follow-up

hand holding wrench

From Vikings to Roman gladiators to to the family dog who tries to steal your side of the bed – everyone loves a good conquest. However, in marketing and sales,

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direct mail marketing

Direct Mail Takes Viral Marketing Offline

direct mail marketing

In today’s constantly-shifting digital landscape, “old school” forms of marketing like physical mail can be overlooked or pushed to the side – by marketers, but not by customers. Dealers who

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Demographic Data for Dealership Marketing

Data Makes the Difference: How Past Customers Predict Future Car Sales

Demographic Data for Dealership Marketing

No two sales leads are created equal. Every salesperson can tell you that. But what if we told you that it’s possible to use the data from those leads to

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Dealership Direct Mail Strategy

Direct Mail Marketing for Dealerships: Myth-Busting Infographic

Dealership Direct Mail Strategy

If you're like many dealers, it's probably been a while since you invested in direct mail as a way to reach your dealership customers. After all, in this digital age,

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Dealership eNewsletter Success Storey

Dealership Story: Marketing Success with eNewsletters

Dealership eNewsletter Success Storey

As one of Naked Lime's newer dealer services, our eNewsletters are sometimes overlooked as a valuable marketing tool. Not by this dealership. Once you read their experience, we don't think you'll overlook eNewsletters anymore,

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dealership email marketing

The Real State of Email Marketing – Infographic

dealership email marketing

Has your dealership achieved the kind of success you dreamed of when you launched your email marketing program? If not, you might be questioning if the time and effort is

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Making Sense of Dealership Data for Marketing

Digital Strategy Series: Uncovering Leads in Your Own Data

Making Sense of Dealership Data for Marketing

You know the important role marketing plays in your dealership. But, with all of the digital channels available today, it’s increasingly difficult to understand the different options and how they

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Direct mail stamp

How Old-School Mail Marketing Survives the Internet Age

Direct mail stamp

Direct mail marketing is like a Twinkie® – still delicious after all these years. They're both still here because people still love them. How does the humble snack cake compete with

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direct mail marketing

The 5 Ws of Successful Direct Mail Marketing

direct mail marketing

Direct mail has evolved. The days of sending a piece of direct mail that reads “Current Resident” should be far behind you, especially when reaching out to inactive customers. So

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Email Marketing Infographic

Two Easy Steps to Better Email Marketing for Your Dealership

Email Marketing Infographic

You probably thought that once you pressed “send” on your last dealership marketing email, your job was done. But email marketing is just the beginning of an ongoing conversation between

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