Inventory acquisition is a part of daily life at a dealership, but with this recent shortage it can feel nearly impossible to find the used cars you need. As cars…
Continue ReadingAuthor: Naked Lime Marketing Date: April 7, 2022
Topics: Data and Strategy, Market Strategy, XtreamService
2020 has forced us all to make adjustments to our behaviors, and car buying is no exception. As purchasing patterns have changed, dealerships have noticed their profit levels and sources…
Continue ReadingAuthor: Naked Lime Marketing Date: December 7, 2020
Topics: XtreamService
No two sales leads are created equal. Every salesperson can tell you that. But what if we told you that it’s possible to use the data from those leads to…
Continue ReadingAuthor: Naked Lime Marketing Date: March 5, 2018
Topics: XtreamService
In marketing, it’s all about the numbers. Our studies show that for some dealerships: 45% of dealership leads come from the internet. Internet leads only convert at 10%. Dealers…
Continue ReadingAuthor: Naked Lime Marketing Date: October 7, 2014
Topics: XtreamService
Everyone talks about “that new car smell”, but problems moving aging used car inventory can consistently stink for dealers. There are really only two ways to handle aging inventory: Mark…
Continue ReadingAuthor: Naked Lime Marketing Date: September 28, 2014
Topics: XtreamService
