Category: Web
Year of Search 2021: Automotive Marketing
2021: a year of acceptance, adapting, and advancing. As we grew used to our world of uncertainty, so did the things we searched for. By monitoring this year’s online search…
Continue ReadingAuthor: Naked Lime Marketing Date: January 10, 2022
Topics: Everything SEO & SEM, Web
RIP Yahoo Answers: Funniest Automotive/Marketing Questions from the Forum
While we like to think Naked Lime is the source of all important information about the automotive industry, we can still mourn the end of an era. Started 16 years…
Continue ReadingAuthor: Naked Lime Marketing Date: May 5, 2021
Topics: Web
Building Up Your Fixed Ops Online Presence to Attract Service Customers
When marketing the front end of the dealership, it’s common sense to provide vehicle-specific landing pages, articles about branding and features, and to optimize online listings. Including all of these…
Continue ReadingAuthor: Naked Lime Marketing Date: April 12, 2021
Topics: Conversion Optimization
The High Costs of Dealership Website Downtime
Most dealerships probably don’t give much thought to website uptime or downtime. You trust your provider and assume that your dealership’s website will be live 99%-100% of the time, with…
Continue ReadingAuthor: Naked Lime Marketing Date: September 30, 2018
Topics: Web
Google Chrome Security Changes: Don’t Panic
In the book series “The Hitchhiker’s Guide to the Galaxy,” the phrase “Don’t Panic” is featured prominently on the guide’s cover. The phrase is meant to remind readers to keep…
Continue ReadingAuthor: Naked Lime Marketing Date: June 14, 2018
Topics: Web
How to Market Like a Mind Reader
For just a moment, step into the shoes of a hypothetical dealership customer. You receive an email from a local dealer featuring an enticing promo – an attractive lease offer,…
Continue ReadingAuthor: Naked Lime Marketing Date: May 25, 2018
Topics: Web
404 Errors: Finding New Opportunities on “Not Found” Site Pages
What sits at the center of your whole digital marketing strategy? All the SEO, targeted marketing, and reputation management lead back to where? Your website. It’s all about attractive site…
Continue ReadingAuthor: Naked Lime Marketing Date: March 29, 2018
Topics: Web
How to Sell More Cars: Make Shopping Easy
Car shoppers start their research and enter the purchasing cycle when they want to, not when a dealer tells them it's time. No matter where consumers start their buying journey, they are…
Continue ReadingAuthor: Naked Lime Marketing Date: April 14, 2017
Topics: Web
Your Dealership Website: Under-used Sales Tool or Valuable Virtual Showroom?
We don’t just think a growing number of customers prefer most of the car buying experience to happen online – we know they do, and we’ve known that for a while…
Continue ReadingAuthor: Naked Lime Marketing Date: December 16, 2016
Topics: Web
Case Study: How ShowroomMagnet Turns Web Leads Into Sales
The goal of e-commerce is to get the people looking at your website to take the leap and buy your stuff. For dealers, there is an added complication – they…
Continue ReadingAuthor: Naked Lime Marketing Date: August 5, 2016
Topics: Web
