Category: Web

2021 Search

Year of Search 2021: Automotive Marketing

2021 Search

2021: a year of acceptance, adapting, and advancing. As we grew used to our world of uncertainty, so did the things we searched for. By monitoring this year’s online search

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RIP Yahoo Answers: Funniest Automotive/Marketing Questions from the Forum

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While we like to think Naked Lime is the source of all important information about the automotive industry, we can still mourn the end of an era. Started 16 years

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Building Up Your Fixed Ops Online Presence to Attract Service Customers

website with lock

When marketing the front end of the dealership, it’s common sense to provide vehicle-specific landing pages, articles about branding and features, and to optimize online listings. Including all of these

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The High Costs of Dealership Website Downtime

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Most dealerships probably don’t give much thought to website uptime or downtime. You trust your provider and assume that your dealership’s website will be live 99%-100% of the time, with

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Don't Panic green towel

Google Chrome Security Changes: Don’t Panic

Don't Panic green towel

In the book series “The Hitchhiker’s Guide to the Galaxy,” the phrase “Don’t Panic” is featured prominently on the guide’s cover. The phrase is meant to remind readers to keep

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Proactive marketing to grow future profits

How to Market Like a Mind Reader

Proactive marketing to grow future profits

For just a moment, step into the shoes of a hypothetical dealership customer. You receive an email from a local dealer featuring an enticing promo – an attractive lease offer,

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404 page errors

404 Errors: Finding New Opportunities on “Not Found” Site Pages

404 page errors

What sits at the center of your whole digital marketing strategy? All the SEO, targeted marketing, and reputation management lead back to where? Your website. It’s all about attractive site

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dealership websites for ecommerce

How to Sell More Cars: Make Shopping Easy

dealership websites for ecommerce

Car shoppers start their research and enter the purchasing cycle when they want to, not when a dealer tells them it's time. No matter where consumers start their buying journey, they are

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dealership websites for ecommerce

Your Dealership Website: Under-used Sales Tool or Valuable Virtual Showroom?

dealership websites for ecommerce

We don’t just think a growing number of customers prefer most of the car buying experience to happen online – we know they do, and we’ve known that for a while

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Case Study: How ShowroomMagnet Turns Web Leads Into Sales

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The goal of e-commerce is to get the people looking at your website to take the leap and buy your stuff. For dealers, there is an added complication – they

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