For years you have probably thought that it is vital to the success of your dealership website to have real pictures of every car on your lot. What if I…
Continue ReadingAuthor: Naked Lime Marketing Date: May 15, 2014
Topics: Car Dealer Web Sites, Web
According to Nielsen, more than two-thirds (67%) of mobile subscribers in the U.S. now own smartphones. While that might not seem directly related to the automotive industry, our reliance on and…
Continue ReadingAuthor: Naked Lime Marketing Date: March 6, 2014
Topics: Car Dealer Web Sites, Web, Website Solutions
Oxford Dictionaries announced “selfie” as their 2013 Word of the Year today. As a social media management provider, we will keep our opinions of selfies to, well, ourselves. However, also…
Continue ReadingAuthor: Naked Lime Marketing Date: November 19, 2013
Topics: Car Dealer Web Sites, Recent News, Servicing Your Customer
Have you ever considered going through the vehicle sales cycle, from beginning to end, to see whether your dealership processes are working like you want them to? It’s time to…
Continue ReadingAuthor: Naked Lime Marketing Date: November 4, 2013
Topics: Car Dealer Web Sites, Everything SEO & SEM
Your dealership’s online presence just became even more important in light of the results of a new Polk study. The 2013 Polk Automotive Buyer Influence Study found that while people…
Continue ReadingAuthor: Naked Lime Marketing Date: June 27, 2013
Topics: Car Dealer Web Sites, Everything SEO & SEM, Reputation Management
It is predicted that within the next year, web traffic from mobile devices will overtake desktop traffic. What do most of today’s mobile devices have in common? Touch screens. Touch…
Continue ReadingAuthor: Naked Lime Marketing Date: April 24, 2013
Topics: Car Dealer Web Sites, Conversion Optimization, Web, Website Solutions
With so many factors that influence the effectiveness of your website – everything from Search Engine Optimization (SEO) to Conversion Rates – how can you be sure you’re getting the…
Continue ReadingAuthor: Naked Lime Marketing Date: March 26, 2013
Topics: Car Dealer Web Sites, Conversion Optimization, Web, Website Solutions
A frame-in is a URL that a third party company (not an application that Naked Lime Web created) sends to Naked Lime to “plug in” to your dealership website. Think…
Continue ReadingAuthor: Naked Lime Marketing Date: December 7, 2012
Topics: Car Dealer Web Sites, Web, Website Solutions
According to Google, 9 out of 10 cell phone searches result in an action such as a purchase or visiting a business. In other words, a strong mobile site is more important than you think.
Continue ReadingAuthor: Naked Lime Marketing Date: November 9, 2012
Topics: Car Dealer Web Sites, Mobile Marketing, Website Solutions
In an earlier article, I offered “5 Ways to Keep Your Dealership Website Content Fresh and Inviting,” including dealership contact information, dealership news, inventory listings, information about future vehicle models,…
Continue ReadingAuthor: Naked Lime Marketing Date: September 12, 2012
Topics: Car Dealer Web Sites, Everything SEO & SEM, SEO and Social, Social Media, Web, Website Solutions
