Why can’t we buy a car online from a dealership, start to finish? Explore the question and learn the answers in Naked Lime's latest whitepaper, Breaking Down Barriers to Digital Car Sales.…
Continue ReadingAuthor: Naked Lime Marketing Date: July 6, 2016
Topics: Web
Faithful readers, you've made it. The last installment in our Service Marketing series. Thanks for sticking with it, and hopefully picking up some useful tips along the way. Everything up…
Continue ReadingAuthor: Naked Lime Marketing Date: June 3, 2016
Topics: Web
The last post in our Service Marketing series asked you to walk through your dealership's online service appointment process to experience it as a customer. Now we're going to ask you…
Continue ReadingAuthor: Naked Lime Marketing Date: May 10, 2016
Topics: Web
Welcome to the third installment in our Service Marketing series. So far we've talked about how to make sure customers can find your dealership and give them a reason and a way…
Continue ReadingAuthor: Naked Lime Marketing Date: April 13, 2016
Topics: Web
Pat Horne, Director of Product Planning for Naked Lime, recently contributed an article to Fixed Ops magazine to help dealers improve their service marketing. The bottom line: to provide the best…
Continue ReadingAuthor: Naked Lime Marketing Date: March 23, 2016
Topics: Web
In case you haven’t heard, Google is shaking up online search again next week. If you want people to find your dealership when they’re searching online for the best sale…
Continue ReadingAuthor: Naked Lime Marketing Date: April 16, 2015
Topics: Web
Google sent a message earlier this month to websites that aren’t mobile friendly: Soon mobile-friendly websites could rank higher in search results than websites optimized only for desktop viewing. But…
Continue ReadingAuthor: Naked Lime Marketing Date: February 20, 2015
Topics: Web
While we were enjoying beautiful San Francisco on the eve of this year’s NADA conference, we had the pleasure of attending the Automotive Website Awards held by PCG Consulting. We…
Continue ReadingAuthor: Naked Lime Marketing Date: February 2, 2015
Topics: Web
Decisions can be hard. Especially big decisions that affect the very core of your dealership business. However, we think we can make it all a little bit easier by telling…
Continue ReadingAuthor: Naked Lime Marketing Date: November 25, 2014
Topics: Web
What do Amazon, PayPal, Google, and your dealership website have in common? They’re all sites that benefit from being tailored to deliver the best user experience through adaptive web design.…
Continue ReadingAuthor: Naked Lime Marketing Date: October 21, 2014
Topics: Web
