According to Nielsen, more than two-thirds (67%) of mobile subscribers in the U.S. now own smartphones. While that might not seem directly related to the automotive industry, our reliance on and…
Continue ReadingAuthor: Naked Lime Marketing Date: March 6, 2014
Topics: Car Dealer Web Sites, Web, Website Solutions
Many things have changed in the automotive business in the last few decades, but one thing remains the same: Your dealership's service department should be one of your best sources…
Continue ReadingAuthor: Naked Lime Marketing Date: October 10, 2013
Topics: Servicing Your Customer, Web, Website Solutions
Your website is often the first impression you’ll make on future customers. If it’s bad, they’ll cringe like you just said hello with a big smile and spinach in your…
Continue ReadingAuthor: Naked Lime Marketing Date: September 25, 2013
Topics: Web, Website Solutions
When I read this article on DrivingSales today about one-stop-shop vendors, I got worked up into a good old-fashioned tizzy, as my beloved grandma would have said. Did he really…
Continue ReadingAuthor: Naked Lime Marketing Date: August 21, 2013
Topics: Advertising, SEO and Social, Targeted Marketing, Web, Website Solutions
It is predicted that within the next year, web traffic from mobile devices will overtake desktop traffic. What do most of today’s mobile devices have in common? Touch screens. Touch…
Continue ReadingAuthor: Naked Lime Marketing Date: April 24, 2013
Topics: Car Dealer Web Sites, Conversion Optimization, Web, Website Solutions
With so many factors that influence the effectiveness of your website – everything from Search Engine Optimization (SEO) to Conversion Rates – how can you be sure you’re getting the…
Continue ReadingAuthor: Naked Lime Marketing Date: March 26, 2013
Topics: Car Dealer Web Sites, Conversion Optimization, Web, Website Solutions
Not every person who visits your webpage should be considered a lead- make sure you can identify and contact all of your leads.
Continue ReadingAuthor: Naked Lime Marketing Date: February 5, 2013
Topics: Web, Website Solutions
Your website should be appealing, intuitive, and lead shoppers right to your showroom.
Continue ReadingAuthor: Naked Lime Marketing Date: January 29, 2013
Topics: Web, Website Solutions
If you are a Naked Lime customer, check out these reports found in the Dealer Tool that can help you be more efficient.
Continue ReadingAuthor: Naked Lime Marketing Date: December 28, 2012
Topics: Web, Website Solutions
A frame-in is a URL that a third party company (not an application that Naked Lime Web created) sends to Naked Lime to “plug in” to your dealership website. Think…
Continue ReadingAuthor: Naked Lime Marketing Date: December 7, 2012
Topics: Car Dealer Web Sites, Web, Website Solutions
