Category: Website Solutions

Mobile Websites: More Important Now Than Ever

According to Google, 9 out of 10 cell phone searches result in an action such as a purchase or visiting a business. In other words, a strong mobile site is more important than you think.

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3 Ways to Make Parts the Hottest Department in the Dealership

Let’s face it: your Parts department probably isn’t in the most desirable location in the dealership. Rather, it’s more likely tucked in a back corner, away from most of the

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5 More Ways to Keep your Dealership Website Content Fresh and Inviting

In an earlier article, I offered “5 Ways to Keep Your Dealership Website Content Fresh and Inviting,” including dealership contact information, dealership news, inventory listings, information about future vehicle models,

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4 Easy Tips to Maximize Your Website Content and Engage Your Customers

The majority of shoppers want to quickly and easily find the highest quality item for the lowest price. That’s why when most people shop for an item these days, their

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Cater to Customer Attention Spans

We live in a world of instant gratification, and nowhere is that more amplified than online. The average person’s attention span when online is quite short, and the most successful

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5 Ways to Keep Your Dealership Website Content Fresh and Inviting

In the eyes of consumers, your website is a digital window into your entire dealership – from the showroom to the service drive and parts counter. When consumers look through

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Dealership Websites: Not Just for Car Sales Anymore

If you view your dealership website just as a promotional tool for vehicle inventory, you might not be seeing the whole picture. As Chad Haas, a product planning manager at

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Keep Your Content Fresh

With all of the social media options available today, businesses often feel pressured to create a swarm of media accounts. But, “more” does not always mean “better.” With Facebook, Twitter,

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What Apple's Siri Means for Auto Dealers

We're seeing constant evolution in the search space and one of the most significant to date is Apple's Siri. As this application has gained popularity, people have been asking me

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Is Your Marketing Helping You Lose Customers?

How often have you heard that it’s cheaper to keep a current customer than obtain a new one? That may not ring true if your data is inaccurate. You could

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