How Can Dealerships Boost Inventory Acquisition in the Middle of a Shortage?

We’re approaching the light at the end of the tunnel when it comes to COVID-19, but the automotive retailing industry will feel the pandemic’s after-effects for a long time to

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4 Eco-Friendly Ways to Promote your Dealership

As we celebrate Earth Day, it’s a great reminder to find ways to help make our planet a little cleaner. Here are four ways you can go greener with your

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Debunking Generational Marketing Myths

One of the most straightforward demographics to work with as a marketer is age. People in similar age groups tend to share comparable values, but making sweeping generalizations of entire

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Building Up Your Fixed Ops Online Presence to Attract Service Customers

When marketing the front end of the dealership, it’s common sense to provide vehicle-specific landing pages, articles about branding and features, and to optimize online listings. Including all of these

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Quiz: Do You Know Google’s Automotive Marketing Moments?

You may have heard of the marketing funnel. You may even know exactly what we mean when we use terms like “high-funnel,” “awareness,” “action,” and others. But do you know

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Facebook Ads- How to Target for Success

Scattered throughout the internet are online communities where thousands gather for one common interest; making fun of poorly targeted ads. These groups have gotten so large that they have broken

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With organic posts, you reap what you sow.

In most cases, we tend to think “organic” means natural. That is also the case in social media. Organic posts are the ones that you don’t pay to promote, but

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Black History Month: Key Figures and Moments that Shaped Automotive Marketing

In celebration of Black History Month, we would like to highlight a few of the great achievements made by Black trailblazers in the automotive marketing industry. ㅤ   ㅤ

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Is Your Dealership Optimizing for “People Also Ask” on Google?

While search engine algorithms never cease to amaze in helping connect people to information, they aren’t perfect. Much of the time, the algorithm is only as good as the person

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Get Social! How Dealership Service Departments Can Benefit from Social Media

The constant changes and trends in social media are a lot to manage. Many dealers quickly realize it’s easy to create a page for their dealership, but falter after that.

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