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Want Customers to Take the Off-Ramp to Your Site? Prioritize Your Digital Presence

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By the time a prospective buyer sets foot on your dealership’s lot, chances are they’ve done a fair bit of research. In fact, according to a recent report, before shoppers

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Digital Dealer

Your Dealership Marketing Strategy: Efficient Machine or Gas Guzzler?

Digital Dealer

 What does the term “gas guzzler” mean to you? Think back to the mid-2000s, when fuel efficiency was not yet a real selling point and oversized SUVs were all the

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Why Does Your Dealership Need a Market Analysis?

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Choosing to commit to a dealership market analysis is comparable to the red or blue pill dilemma from The Matrix. The choice is between the willingness to learn a potentially

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RIP Yahoo Answers: Funniest Automotive/Marketing Questions from the Forum

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While we like to think Naked Lime is the source of all important information about the automotive industry, we can still mourn the end of an era. Started 16 years

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How Can Dealerships Boost Inventory Acquisition in the Middle of a Shortage?

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We’re approaching the light at the end of the tunnel when it comes to COVID-19, but the automotive retailing industry will feel the pandemic’s after-effects for a long time to

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4 Eco-Friendly Ways to Promote your Dealership

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As we celebrate Earth Day, it’s a great reminder to find ways to help make our planet a little cleaner. Here are four ways you can go greener with your

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Debunking Generational Marketing Myths

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One of the most straightforward demographics to work with as a marketer is age. People in similar age groups tend to share comparable values, but making sweeping generalizations of entire

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Building Up Your Fixed Ops Online Presence to Attract Service Customers

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When marketing the front end of the dealership, it’s common sense to provide vehicle-specific landing pages, articles about branding and features, and to optimize online listings. Including all of these

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Quiz: Do You Know Google’s Automotive Marketing Moments?

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You may have heard of the marketing funnel. You may even know exactly what we mean when we use terms like “high-funnel,” “awareness,” “action,” and others. But do you know

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Facebook Ads- How to Target for Success

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Scattered throughout the internet are online communities where thousands gather for one common interest; making fun of poorly targeted ads. These groups have gotten so large that they have broken

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