How to Maintain a Fixed Ops Marketing Strategy Pt. 2
In the first part of this series, we covered monitoring customer trends and expectations, as well as updating your information across sites. In part two, we’re going to talk performance…
Continue ReadingAuthor: Naked Lime Marketing Date: January 17, 2022
Topics: Market Strategy
Year of Search 2021: Automotive Marketing
2021: a year of acceptance, adapting, and advancing. As we grew used to our world of uncertainty, so did the things we searched for. By monitoring this year’s online search…
Continue ReadingAuthor: Naked Lime Marketing Date: January 10, 2022
Topics: Everything SEO & SEM, Web
How to Maintain a Fixed Ops Marketing Strategy Pt. 1
Marketing isn’t a set-it-and-forget-it tool; it’s an ever-changing, strategic method of generating business. As you hit the road to create or adjust your service marketing strategy, keep these maintenance tips…
Continue ReadingAuthor: Naked Lime Marketing Date: January 5, 2022
Topics: Market Strategy
Three Reasons Why You Can’t Market a Dealership Like Other Businesses
Consumers today are bombarded with marketing on a daily basis, whether in emails, social media posts, television ads, or a range of other channels. As a result, we’ve come to…
Continue ReadingAuthor: Naked Lime Marketing Date: October 4, 2021
Topics: Servicing Your Customer
Back to the Future… of Automotive Marketing
Like Marty McFly in the iconic Back to the Future saga, sometimes we have to look back at where we came from to understand the world today. Marketing in the…
Continue ReadingAuthor: Naked Lime Marketing Date: September 23, 2021
Topics: Market Strategy
Capitalize on Direct Mail’s Popularity for your Dealership Marketing Post-COVID
We get it. You might be sick of reading about the impact of the pandemic on the automotive retail industry. Or anything COVID-related, really. COVID brought a lot of disruption…
Continue ReadingAuthor: Naked Lime Marketing Date: August 19, 2021
Topics: Targeted Marketing
Facebook Ending Marketplace Vehicle Listings from Partner Catalogs. How Can Dealers Fill the Gap?
The world of social media marketing is fast-paced and ever-changing. Automotive retailers got a fresh reminder of that recently, when Facebook announced that as of September 13, 2021, Facebook Marketplace…
Continue ReadingAuthor: Naked Lime Marketing Date: August 11, 2021
Topics: Digital Advertising
Customer Feedback is a Tool. Does Your Dealership Use It?
What do people think of your dealership? If you were to personally ask each of your customers their thoughts, chances are the response would be overwhelmingly positive. Unfortunately, that’s not…
Continue ReadingAuthor: Naked Lime Marketing Date: July 6, 2021
Topics: Reputation Management
Quiz: How Did These Cars and Parts Get Their Names?
What’s in a name? Would a roadster by any other name drive so sweet? Naming brands and products is one of the cornerstones of marketing. A name is often the…
Continue ReadingAuthor: Naked Lime Marketing Date: June 24, 2021
Topics: Advertising
Want Customers to Take the Off-Ramp to Your Site? Prioritize Your Digital Presence
By the time a prospective buyer sets foot on your dealership’s lot, chances are they’ve done a fair bit of research. In fact, according to a recent report, before shoppers…
Continue ReadingAuthor: Naked Lime Marketing Date: June 10, 2021
Topics: Market Strategy
