Podcast: Adjusting Your Paid Search Strategy for Dealership Customers
Ross McArthur, sales director at Naked Lime Marketing, appeared on Reynolds and Reynolds’ Connected video podcast. He addressed how to adjust your paid search advertising to identify and answer customers’…
Continue ReadingAuthor: Naked Lime Marketing Date: April 16, 2020
Topics: Paid Search
Checklist: Is Your Service Department Optimized for Modern Search Methods?
If you’re not first in search, you’re nearly invisible. This is especially true when it comes to organic content like blogs, social media posts, and webpages not supported by your…
Continue ReadingAuthor: Naked Lime Marketing Date: April 15, 2020
Topics: SEO and Social
Podcast: Content Marketing in This Environment
The latest episode of the Reynolds and Reynolds video podcast, Connected, featured Steve Henning, Senior Director of Operations for Naked Lime. Henning addressed why appropriate content marketing is beneficial for…
Continue ReadingAuthor: Naked Lime Marketing Date: April 13, 2020
Topics: Servicing Your Customer
Podcast: Website Best Practices
The latest episode of the Reynolds and Reynolds video podcast, Connected, featured Jay Harper, Director of Product Planning for Naked Lime. Harper addressed dealership best practices for utilizing website space.…
Continue ReadingAuthor: Naked Lime Marketing Date: April 9, 2020
Topics: Servicing Your Customer
Podcast: Serving Your Customers in Service
Brad Highland, director of digital marketing here at Naked Lime Marketing, appeared on Reynolds and Reynolds’ Connected video podcast. He addressed how to market your service drive to an audience…
Continue ReadingAuthor: Naked Lime Marketing Date: April 6, 2020
Topics: Servicing Your Customer
Podcast: Adapting Daily Operations to a Rapidly Changing World
The latest episode of the Reynolds and Reynolds video podcast, Connected, featured Chris Walsh, Vice President and General Manager of Naked Lime. In it, he addresses operational changes Naked Lime…
Continue ReadingAuthor: Naked Lime Marketing Date: April 2, 2020
Topics: Servicing Your Customer
Podcast: Steering Your Marketing Strategy for the Road Ahead
Naked Lime Marketing’s Vice President Josh Allen was featured in the latest episode of Reynolds and Reynolds’ video podcast, Connected. In it, he addresses some of dealerships’ top marketing concerns…
Continue ReadingAuthor: Naked Lime Marketing Date: March 31, 2020
Topics: Market Strategy
Into the Minds of Consumers: Automotive Branding
If you have been working in the automotive industry for a while, we don’t have to tell you that people buy cars for different reasons. Some are bought for safety…
Continue ReadingAuthor: Naked Lime Marketing Date: March 2, 2020
Topics: Advertising
Email Isn’t Just an Address – It’s Device Access
Email has had a long and interesting journey over the last quarter century: from being considered cutting edge in the early 90s to oh-so-passé for most of the 2000s, and…
Continue ReadingAuthor: Naked Lime Marketing Date: February 11, 2020
Topics: Targeted Marketing
The Wonderful Dealer of Oz: Don't Hide Behind the Information Curtain
Buying a vehicle from a dealership is a lot like Dorothy’s adventure in the Land of Oz. Left on their own, customers follow a path to purchase full of distractions,…
Continue ReadingAuthor: Naked Lime Marketing Date: January 17, 2020
Topics: Data and Strategy, Market Strategy
