Podcast: Adjusting Your Paid Search Strategy for Dealership Customers

Ross McArthur, sales director at Naked Lime Marketing, appeared on Reynolds and Reynolds’ Connected video podcast. He addressed how to adjust your paid search advertising to identify and answer customers’

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Checklist: Is Your Service Department Optimized for Modern Search Methods?

If you’re not first in search, you’re nearly invisible. This is especially true when it comes to organic content like blogs, social media posts, and webpages not supported by your

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Podcast: Content Marketing in This Environment

The latest episode of the Reynolds and Reynolds video podcast, Connected, featured Steve Henning, Senior Director of Operations for Naked Lime. Henning addressed why appropriate content marketing is beneficial for

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Podcast: Website Best Practices

The latest episode of the Reynolds and Reynolds video podcast, Connected, featured Jay Harper, Director of Product Planning for Naked Lime. Harper addressed dealership best practices for utilizing website space.

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Podcast: Serving Your Customers in Service

Brad Highland, director of digital marketing here at Naked Lime Marketing, appeared on Reynolds and Reynolds’ Connected video podcast. He addressed how to market your service drive to an audience

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Podcast: Adapting Daily Operations to a Rapidly Changing World

The latest episode of the Reynolds and Reynolds video podcast, Connected, featured Chris Walsh, Vice President and General Manager of Naked Lime. In it, he addresses operational changes Naked Lime

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Podcast: Steering Your Marketing Strategy for the Road Ahead

Naked Lime Marketing’s Vice President Josh Allen was featured in the latest episode of Reynolds and Reynolds’ video podcast, Connected. In it, he addresses some of dealerships’ top marketing concerns

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Into the Minds of Consumers: Automotive Branding

If you have been working in the automotive industry for a while, we don’t have to tell you that people buy cars for different reasons. Some are bought for safety

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Email Isn’t Just an Address – It’s Device Access

Email has had a long and interesting journey over the last quarter century: from being considered cutting edge in the early 90s to oh-so-passé for most of the 2000s, and

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The Wonderful Dealer of Oz: Don't Hide Behind the Information Curtain

Buying a vehicle from a dealership is a lot like Dorothy’s adventure in the Land of Oz. Left on their own, customers follow a path to purchase full of distractions,

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