Author: Naked Lime Marketing

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Brand Awareness in 3 Steps

three people holding up a megaphone

Finding new and unique ways to stand out from the competition can seem irrelevant in times of high demand, but it’s essential for ensuring profitability in the long run for

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snake and apple

The 7 Deadly Sins of Dealership Marketing

snake and apple

We know what they are – Pride, Envy, Gluttony, Lust, Anger, Greed, and Sloth – but how do they apply to dealership marketing? These sins have no place in the

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Color Swatches or car related parts

Tips for Making the Most of Rising Gas Prices

Color Swatches or car related parts

One of the many things that you strive to do as a dealership is make sure that your customers are happy with the vehicle they drive, but there will always

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bowl of alphabet soup

ABC’s of Dealership Marketing Pt. 2

bowl of alphabet soup

In the first part of this series, we covered everything from dealership advertising to the importance of establishing customer loyalty. Here, we’ll cover the rest of the alphabet—ensuring that your

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bowl of alphabet soup

ABC’s of Dealership Marketing Pt. 1

bowl of alphabet soup

Marketing in today’s world is much different that in was when you had 10 times the inventory on your lot.  How, when, where, to whom, and even if you should

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man holding a camera

Four Types of Video Content to Incorporate into Your Dealership’s Marketing Strategy

man holding a camera

Dealerships have always created great video content—from early television commercials to modern day YouTube Advertising campaigns. Using videos to help build brand awareness and increase sales has been a strategy

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Hand holding wrench and another giving a thumbs up

Tips to Increase Traffic to your Service Drive

Hand holding wrench and another giving a thumbs up

The ongoing vehicle inventory shortage has changed the way a lot of dealerships are conducting business, and one area that is getting a lot more priority is the service drive.

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Parked Cars

Struggling to Acquire Used Car Inventory? Marketing Can Help.

Parked Cars

Inventory acquisition is a part of daily life at a dealership, but with this recent shortage it can feel nearly impossible to find the used cars you need. As cars

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Guide to Effective Dealership Advertising on YouTube

Hand pressing transparent white button

There are so many possibilities when it comes to advertising your dealership on the internet. With search engines, social media, and customer reviews, it can be hard to create an

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Automotive Dealership Reputation Management

Tips for Establishing a Good Online Dealership Reputation

Automotive Dealership Reputation Management

Your online presence is an essential form of communication between you and your customers— it allows you to stay in the loop with what customers think about your services, as

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