Author: Naked Lime Marketing

Capitalize on Direct Mail’s Popularity for your Dealership Marketing Post-COVID

We get it. You might be sick of reading about the impact of the pandemic on the automotive retail industry. Or anything COVID-related, really. COVID brought a lot of disruption

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Facebook Ending Marketplace Vehicle Listings from Partner Catalogs. How Can Dealers Fill the Gap?

The world of social media marketing is fast-paced and ever-changing. Automotive retailers got a fresh reminder of that recently, when Facebook announced that as of September 13, 2021, Facebook Marketplace

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Customer Feedback is a Tool. Does Your Dealership Use It?

What do people think of your dealership? If you were to personally ask each of your customers their thoughts, chances are the response would be overwhelmingly positive. Unfortunately, that’s not

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Quiz: How Did These Cars and Parts Get Their Names?

What’s in a name? Would a roadster by any other name drive so sweet? Naming brands and products is one of the cornerstones of marketing. A name is often the

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Want Customers to Take the Off-Ramp to Your Site? Prioritize Your Digital Presence

By the time a prospective buyer sets foot on your dealership’s lot, chances are they’ve done a fair bit of research. In fact, according to a recent report, before shoppers

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Your Dealership Marketing Strategy: Efficient Machine or Gas Guzzler?

 What does the term “gas guzzler” mean to you? Think back to the mid-2000s, when fuel efficiency was not yet a real selling point and oversized SUVs were all the

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Why Does Your Dealership Need a Market Analysis?

Choosing to commit to a dealership market analysis is comparable to the red or blue pill dilemma from The Matrix. The choice is between the willingness to learn a potentially

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RIP Yahoo Answers: Funniest Automotive/Marketing Questions from the Forum

While we like to think Naked Lime is the source of all important information about the automotive industry, we can still mourn the end of an era. Started 16 years

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How Can Dealerships Boost Inventory Acquisition in the Middle of a Shortage?

We’re approaching the light at the end of the tunnel when it comes to COVID-19, but the automotive retailing industry will feel the pandemic’s after-effects for a long time to

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4 Eco-Friendly Ways to Promote your Dealership

As we celebrate Earth Day, it’s a great reminder to find ways to help make our planet a little cleaner. Here are four ways you can go greener with your

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