Author: Naked Lime Marketing

New Facebook Oversight Board: What Does it Mean for Your Dealership’s Social Content?

Back in January 2019, Facebook announced its plans to institute a Content Oversight Board. The social media company finally unveiled the Board this week. Per Facebook, the Content Oversight Board

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Winter Marketing Maintenance Tips for the Fixed Ops Department

The last few months of the year bring the holiday season and retail season. Dealerships usually see a big bump in vehicle sales during manufacturer-advertised end-of-year sales. But after this

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Better with Time? What Dealers Should Know about Vehicle Age and Service Profits

Cars used to max out at about 100,000 miles, when the need for more frequent work made owners question their worth. After a while of paying costly repair bills, you

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Automotive Halloween Trends that We Love in 2020

Halloween: a time to get scared, wear weird clothes, and hide heaps of candy wrappers by shoving them into the couch cushions. But did you know that Halloween is also

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What is Click Fraud and Why Should Dealers Care?

The day-to-day business of running advertising campaigns can be complicated and time-consuming. You worry if your messaging will be effective, if you’ve targeted the right audiences, what kind of ROI

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Setting Up Your Dealership’s Service Advisors and Techs for Upsell Success

Saying dealership service centers are a busy place is an understatement. The average dealership writes 18,676 repair orders a year, or 1,556 a month (NADA, 2019). Sure, a good chunk

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Will SEO Still Matter in 2021?

While the memes indicate that time might have lost all meaning for many of us lately, it is nevertheless the time when many businesses begin to consider their marketing strategies

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Catch Your “Hot Potatoes” through Remarketing

Did you ever play hot potato as a kid? The stress of throwing that thing back and forth, PRAYING that it wouldn’t be in your hands once the music stopped

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Joining the Ranks: Google Page Experience Update

While your web page might appear professional and appealing, evidence shows that its success depends heavily on user experience – in fact, 88 percent of internet users are less likely

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Naked Lime Wins Dealers’ Choice Award 2020

We’re all in need of some good news lately. Well, we have some! For the sixth year in a row, Naked Lime has received a Dealers’ Choice Award from the

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