Author: Naked Lime Marketing

How to Create a Newsletter People Will Actually Read (and Why You Should Want To)

Let’s get the obvious out of the way first: An email newsletter is not the loudest, flashiest marketing channel available to you. It’s not what comes to mind when most

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service drive

How to Maintain a Fixed Ops Marketing Strategy Pt. 2

service drive

In the first part of this series, we covered monitoring customer trends and expectations, as well as updating your information across sites. In part two, we’re going to talk performance

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2021 Search

Year of Search 2021: Automotive Marketing

2021 Search

2021: a year of acceptance, adapting, and advancing. As we grew used to our world of uncertainty, so did the things we searched for. By monitoring this year’s online search

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service drive

How to Maintain a Fixed Ops Marketing Strategy Pt. 1

service drive

Marketing isn’t a set-it-and-forget-it tool; it’s an ever-changing, strategic method of generating business. As you hit the road to create or adjust your service marketing strategy, keep these maintenance tips

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computer network connecting monitor to phone, graphs, videos, and web pages

Three Reasons Why You Can’t Market a Dealership Like Other Businesses

computer network connecting monitor to phone, graphs, videos, and web pages

Consumers today are bombarded with marketing on a daily basis, whether in emails, social media posts, television ads, or a range of other channels. As a result, we’ve come to

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hand on steering wheel.

Back to the Future… of Automotive Marketing

hand on steering wheel.

Like Marty McFly in the iconic Back to the Future saga, sometimes we have to look back at where we came from to understand the world today. Marketing in the

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Dealership Direct Mail Strategy

Capitalize on Direct Mail’s Popularity for your Dealership Marketing Post-COVID

Dealership Direct Mail Strategy

We get it. You might be sick of reading about the impact of the pandemic on the automotive retail industry. Or anything COVID-related, really. COVID brought a lot of disruption

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man panicking looking at computer

Facebook Ending Marketplace Vehicle Listings from Partner Catalogs. How Can Dealers Fill the Gap?

man panicking looking at computer

The world of social media marketing is fast-paced and ever-changing. Automotive retailers got a fresh reminder of that recently, when Facebook announced that as of September 13, 2021, Facebook Marketplace

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Emotion in Marketing

Customer Feedback is a Tool. Does Your Dealership Use It?

Emotion in Marketing

What do people think of your dealership? If you were to personally ask each of your customers their thoughts, chances are the response would be overwhelmingly positive. Unfortunately, that’s not

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dinosaur holding a name tag

Quiz: How Did These Cars and Parts Get Their Names?

dinosaur holding a name tag

What’s in a name? Would a roadster by any other name drive so sweet? Naming brands and products is one of the cornerstones of marketing. A name is often the

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