Author: Naked Lime Marketing

Joining the Ranks: Google Page Experience Update

While your web page might appear professional and appealing, evidence shows that its success depends heavily on user experience – in fact, 88 percent of internet users are less likely

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Naked Lime Wins Dealers’ Choice Award 2020

We’re all in need of some good news lately. Well, we have some! For the sixth year in a row, Naked Lime has received a Dealers’ Choice Award from the

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Is Your Service Reputation Sputtering? Give it a Tune-Up!

Online reviews are a lot like a multipoint inspection: just one red item means work is needed, even if everything else is green. A single bad review left unresolved can

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Some things just don’t mix. Does your marketing?

Oil and water. Toothpaste and orange juice. Alcohol and good decisions. Some things in life just don’t mix, and there is no reason to force them to. The same is

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Is There Emotion Behind Your Marketing Strategy?

Why do emotions and connections matter in marketing? They are important to maintaining powerful customer engagement and loyalty. 62% of consumers feel they have a relationship with a brand they

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When it Comes to Your Digital Reputation, Keep Your Best Foot Forward

Whoever said “words will never hurt me” clearly never used the Internet. The harsh reality of maintaining an online presence is that nearly anyone can say whatever they want about

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Marketing Lessons from Famous Internet Pets

We interrupt your regularly scheduled programming for wholesome content: Famous Pets of the Internet. They pop up all over our screens, and unless you live under a digital rock, there

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5 Habits to Keep (or Start) in Your Dealership Marketing Strategy after the COVID-19 Shutdown

The 2020 COVID-19 outbreak has changed the way businesses operate and individuals shop, and the marketing that connects these groups had to quickly adapt to communicate needs, expectations, and adjustments.

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Google’s Cookies are Going Away: Byte-Sized Updates for Dealerships

Google announced in January 2020 their plans to get rid of the third-party cookie by 2022. The immediate reaction was panic: “How are we supposed to track customer engagement online

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Podcast: The Economic Road to Recovery

Naked Lime Marketing’s Sales Director, Ryan Zwerneman was featured in the latest episode of Reynolds and Reynolds’ video podcast, Connected. In it, he gives tips on how dealerships can look at patterns

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