Author: Naked Lime Marketing

hand on steering wheel.

Back to the Future… of Automotive Marketing

hand on steering wheel.

Like Marty McFly in the iconic Back to the Future saga, sometimes we have to look back at where we came from to understand the world today. Marketing in the

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Dealership Direct Mail Strategy

Capitalize on Direct Mail’s Popularity for your Dealership Marketing Post-COVID

Dealership Direct Mail Strategy

We get it. You might be sick of reading about the impact of the pandemic on the automotive retail industry. Or anything COVID-related, really. COVID brought a lot of disruption

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man panicking looking at computer

Facebook Ending Marketplace Vehicle Listings from Partner Catalogs. How Can Dealers Fill the Gap?

man panicking looking at computer

The world of social media marketing is fast-paced and ever-changing. Automotive retailers got a fresh reminder of that recently, when Facebook announced that as of September 13, 2021, Facebook Marketplace

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Emotion in Marketing

Customer Feedback is a Tool. Does Your Dealership Use It?

Emotion in Marketing

What do people think of your dealership? If you were to personally ask each of your customers their thoughts, chances are the response would be overwhelmingly positive. Unfortunately, that’s not

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dinosaur holding a name tag

Quiz: How Did These Cars and Parts Get Their Names?

dinosaur holding a name tag

What’s in a name? Would a roadster by any other name drive so sweet? Naming brands and products is one of the cornerstones of marketing. A name is often the

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Website Traffic dial pointing to

Want Customers to Take the Off-Ramp to Your Site? Prioritize Your Digital Presence

Website Traffic dial pointing to

By the time a prospective buyer sets foot on your dealership’s lot, chances are they’ve done a fair bit of research. In fact, according to a recent report, before shoppers

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Digital Dealer

Your Dealership Marketing Strategy: Efficient Machine or Gas Guzzler?

Digital Dealer

 What does the term “gas guzzler” mean to you? Think back to the mid-2000s, when fuel efficiency was not yet a real selling point and oversized SUVs were all the

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pair of hands analyzing printed documents with data

Why Does Your Dealership Need a Market Analysis?

pair of hands analyzing printed documents with data

Choosing to commit to a dealership market analysis is comparable to the red or blue pill dilemma from The Matrix. The choice is between the willingness to learn a potentially

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question marks on pieces of paper

RIP Yahoo Answers: Funniest Automotive/Marketing Questions from the Forum

question marks on pieces of paper

While we like to think Naked Lime is the source of all important information about the automotive industry, we can still mourn the end of an era. Started 16 years

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exchanging car for money

How Can Dealerships Boost Inventory Acquisition in the Middle of a Shortage?

exchanging car for money

We’re approaching the light at the end of the tunnel when it comes to COVID-19, but the automotive retailing industry will feel the pandemic’s after-effects for a long time to

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