Author: Naked Lime Marketing

Quiz: Do You Know Google’s Automotive Marketing Moments?

You may have heard of the marketing funnel. You may even know exactly what we mean when we use terms like “high-funnel,” “awareness,” “action,” and others. But do you know

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Facebook Ads- How to Target for Success

Scattered throughout the internet are online communities where thousands gather for one common interest; making fun of poorly targeted ads. These groups have gotten so large that they have broken

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With organic posts, you reap what you sow.

In most cases, we tend to think “organic” means natural. That is also the case in social media. Organic posts are the ones that you don’t pay to promote, but

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Black History Month: Key Figures and Moments that Shaped Automotive Marketing

In celebration of Black History Month, we would like to highlight a few of the great achievements made by Black trailblazers in the automotive marketing industry. ㅤ   ㅤ

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Is Your Dealership Optimizing for “People Also Ask” on Google?

While search engine algorithms never cease to amaze in helping connect people to information, they aren’t perfect. Much of the time, the algorithm is only as good as the person

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Get Social! How Dealership Service Departments Can Benefit from Social Media

The constant changes and trends in social media are a lot to manage. Many dealers quickly realize it’s easy to create a page for their dealership, but falter after that.

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Readers’ Choice: Top Dealership Marketing Articles of 2020

What else can we say about 2020? Marketing, like everything else, was in a constant state of evaluation and adjustment. But with that came an opportunity to learn and explore,

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Search Advertising for Dealer Fixed Ops Profits

Fixed operations is known for being a major profit center in the average dealership, and is responsible for maintaining loyal customer relationships. But when it comes to online advertising, fixed

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12 Days of Marketing

After a year like 2020, it’s hard to make plans for the future… but a marketing strategy is a must for every business. Here are our 12 flexible dealership marketing

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Vehicle Buying Has Changed. Has Your Dealership Responded?

2020 has forced us all to make adjustments to our behaviors, and car buying is no exception. As purchasing patterns have changed, dealerships have noticed their profit levels and sources

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