Author: Naked Lime Marketing
Back to the Future… of Automotive Marketing
Like Marty McFly in the iconic Back to the Future saga, sometimes we have to look back at where we came from to understand the world today. Marketing in the…
Continue ReadingAuthor: Naked Lime Marketing Date: September 23, 2021
Topics: Market Strategy
Capitalize on Direct Mail’s Popularity for your Dealership Marketing Post-COVID
We get it. You might be sick of reading about the impact of the pandemic on the automotive retail industry. Or anything COVID-related, really. COVID brought a lot of disruption…
Continue ReadingAuthor: Naked Lime Marketing Date: August 19, 2021
Topics: Targeted Marketing
Facebook Ending Marketplace Vehicle Listings from Partner Catalogs. How Can Dealers Fill the Gap?
The world of social media marketing is fast-paced and ever-changing. Automotive retailers got a fresh reminder of that recently, when Facebook announced that as of September 13, 2021, Facebook Marketplace…
Continue ReadingAuthor: Naked Lime Marketing Date: August 11, 2021
Topics: Digital Advertising
Customer Feedback is a Tool. Does Your Dealership Use It?
What do people think of your dealership? If you were to personally ask each of your customers their thoughts, chances are the response would be overwhelmingly positive. Unfortunately, that’s not…
Continue ReadingAuthor: Naked Lime Marketing Date: July 6, 2021
Topics: Reputation Management
Quiz: How Did These Cars and Parts Get Their Names?
What’s in a name? Would a roadster by any other name drive so sweet? Naming brands and products is one of the cornerstones of marketing. A name is often the…
Continue ReadingAuthor: Naked Lime Marketing Date: June 24, 2021
Topics: Advertising
Want Customers to Take the Off-Ramp to Your Site? Prioritize Your Digital Presence
By the time a prospective buyer sets foot on your dealership’s lot, chances are they’ve done a fair bit of research. In fact, according to a recent report, before shoppers…
Continue ReadingAuthor: Naked Lime Marketing Date: June 10, 2021
Topics: Market Strategy
Your Dealership Marketing Strategy: Efficient Machine or Gas Guzzler?
What does the term “gas guzzler” mean to you? Think back to the mid-2000s, when fuel efficiency was not yet a real selling point and oversized SUVs were all the…
Continue ReadingAuthor: Naked Lime Marketing Date: May 24, 2021
Topics: Digital Dealer, Events
Why Does Your Dealership Need a Market Analysis?
Choosing to commit to a dealership market analysis is comparable to the red or blue pill dilemma from The Matrix. The choice is between the willingness to learn a potentially…
Continue ReadingAuthor: Naked Lime Marketing Date: May 20, 2021
Topics: Market Strategy
RIP Yahoo Answers: Funniest Automotive/Marketing Questions from the Forum
While we like to think Naked Lime is the source of all important information about the automotive industry, we can still mourn the end of an era. Started 16 years…
Continue ReadingAuthor: Naked Lime Marketing Date: May 5, 2021
Topics: Web
How Can Dealerships Boost Inventory Acquisition in the Middle of a Shortage?
We’re approaching the light at the end of the tunnel when it comes to COVID-19, but the automotive retailing industry will feel the pandemic’s after-effects for a long time to…
Continue ReadingAuthor: Naked Lime Marketing Date: April 26, 2021
Topics: Servicing Your Customer
