Be sure to catch Steve Bell speaking at the Digital Dealer Conference at the Mirage in Las Vegas today at 4:30 p.m. Steve will be discussing opportunities to positively impact…
Continue ReadingAuthor: Naked Lime Marketing Date: October 24, 2012
Topics: Advertising, Digital Dealer, Mobile Marketing
Al Carl will be presenting at 1:30 pm in the Mirage, Las Vegas today. Learn more information on his presentation “Rankings Through Traffic and Content.”
Continue ReadingAuthor: Naked Lime Marketing Date: October 23, 2012
Topics: Advertising, Digital Dealer, SEO and Social, Social Marketing, Social Media
The average dealership only spends 22.2% of their advertising budget on the Internet1 while over 83% of car searches begin online2. Dealerships who put their advertising investment where buyers are…
Continue ReadingAuthor: Naked Lime Marketing Date: December 20, 2011
Topics: Conversion Optimization
Many dealers ask for advice on how to select keywords to use in onsite content for SEO purposes, including adding keywords to the important areas of a website including on-page…
Continue ReadingAuthor: Naked Lime Marketing Date: July 28, 2010
Topics: Car Dealer Web Sites, Conversion Optimization, Everything SEO & SEM
The automotive industry has been undergoing tremendous changes in recent years. Some of these changes include significant reductions in employment, factory closings, eliminating brands and models, bankruptcies and consolidations to…
Continue ReadingAuthor: Naked Lime Marketing Date: July 9, 2010
Mobile phones are incredibly popular. Just look at the statistics. For every computer sold, four mobile phones are sold1. Some estimates are now as high as 6 or 7 mobile…
Continue ReadingAuthor: Naked Lime Marketing Date: June 18, 2010
Topics: Mobile Marketing, Social Marketing
Most dealers nowadays spend a lot of their time trying to increase the visibility of their dealership’s inventory through Search Engine Optimization (SEO) of their web site. This is logical…
Continue ReadingAuthor: Naked Lime Marketing Date: May 13, 2010
Topics: Car Dealer Web Sites, Conversion Optimization, Everything SEO & SEM, Servicing Your Customer
The specials page of your web site is the third most popular page (only behind your home and inventory pages), so having specials that are effective and up-to-date is critical…
Continue ReadingAuthor: Naked Lime Marketing Date: April 26, 2010
Topics: Car Dealer Web Sites, Conversion Optimization, Servicing Your Customer
