Quiz: What Affects Your Dealership’s Google Ranking, Anyway?

If you’re like most other businesses in the 21st Century, your dealership has either gone digital, or you’re on your way there. But there’s a problem with being like most

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Customer Experience: A Lifesaver for Your Dealership

It should comes as no surprise that the automotive retailing industry is poised for more market shifts and changes in 2018. One thing dealers can generally count on is that

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ICYMI: Automotive Marketing Whitepapers from 2017

By helping dealers identify how marketing dollars could best be allocated, choose the best marketing partner, and learn how to inspire loyalty and create repeat buyers, Naked Lime used 2017 to

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Multi-Touch Attribution: Considering the Whole Customer Journey

Stop me if you’ve heard this one before: As the number of available marketing and advertising channels has exploded in recent years, dealers must consider a comprehensive, holistic marketing strategy

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5 Ways Content Marketing Improves Customer Experience

Content marketing was never meant to directly sell a product. For dealerships, it’s a way to establish strong relationships with your target audience, whether that’s car shoppers or car owners. They

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The Value of a Dealership Marketing Team: Packey Webb Ford Testimonial

Letters from happy dealers are our favorite reading material. Find a comfortable seat and fill up your coffee. This dealership marketing story is a long one, but a good one.

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Two Easy Steps to Better Email Marketing for Your Dealership

You probably thought that once you pressed “send” on your last dealership marketing email, your job was done. But email marketing is just the beginning of an ongoing conversation between

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OEM Marketing: How to Stand Out When the Rules Are All the Same

Every seller wants the new buyer – Samsung wants the Apple customer, UnderArmor wants the Nike customer, and Burger King wants the McDonald’s customer. We all want to win business

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3 Things a Dealer Needs to Know About Marketing in a Digital World

As marketing becomes more important for successful dealerships, in many ways it also becomes harder to understand. In identifying qualities of a successful dealership, some might argue process, some might argue people and some

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Digital Reputation Counts: Take Charge in Your Service Department, Part 4

You made it to the final installment our dealership reputation management series. Brad Highland, our director of Web Services, has walked you through how to react to every reputation scenario. Stick around

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