Our happy customers usually share their thoughts about Naked Lime in a letter, but the team at Lexus of Riverside was kind enough to let us visit and film them. We…
Continue ReadingAuthor: Naked Lime Marketing Date: July 25, 2016
Topics: Testimonials
Welcome to the third installment of our dealership reputation management series. We've already addressed how to build an overall strategy for building and managing your dealership's reputation and what to do if things…
Continue ReadingAuthor: Naked Lime Marketing Date: July 14, 2016
Topics: Reputation Management
“Data-driven marketing” has become an industry buzzword. That doesn't make it any less important, but just because every vendor says it doesn't mean they're using the right data in the…
Continue ReadingAuthor: Naked Lime Marketing Date: July 12, 2016
Topics: Market Strategy
Why can’t we buy a car online from a dealership, start to finish? Explore the question and learn the answers in Naked Lime's latest whitepaper, Breaking Down Barriers to Digital Car Sales.…
Continue ReadingAuthor: Naked Lime Marketing Date: July 6, 2016
Topics: Web
Digital advertising is a delicate balance of art and science. A two-store dealership in McKinney, Texas came to Naked Lime because they were struggling to find ways to get their…
Continue ReadingAuthor: Naked Lime Marketing Date: June 30, 2016
Topics: Digital Advertising
In Zach Vaughn's recent post about the differences between reactive and proactive marketing, we talked about how good marketing is more like mind reading. But looking deep into someone’s mind and…
Continue ReadingAuthor: Naked Lime Marketing Date: June 18, 2015
Topics: Targeted Marketing
The once tried-and-true strategy for marketing your dealership to prospects – throwing out messages for the masses and waiting for the leads to land on your lot – is no…
Continue ReadingAuthor: Naked Lime Marketing Date: May 14, 2015
Topics: Targeted Marketing
Everyone loves it when a good marketing plan comes together. The success experienced by Toyota of Gastonia is what Naked Lime hopes to see all of our dealers achieve when…
Continue ReadingAuthor: Naked Lime Marketing Date: December 4, 2014
Topics: Testimonials
Gone are the days of separate mobile sites and apps. With Adaptive Web Design (AWD), dealers can reach their customers and provide a better shopping experience by offering: Faster page…
Continue ReadingAuthor: Naked Lime Marketing Date: August 28, 2014
Topics: Digital Dealer
If social media sites such as Facebook, Twitter, and YouTube are not direct sales channels, then why should you spend your time and money on them? Two words: Social Advertising.…
Continue ReadingAuthor: Naked Lime Marketing Date: June 3, 2013
Topics: Advertising, Social Media
