Lexus of Riverside marketing success with Naked Lime

Success Story: Digital Marketing Transformation for Lexus of Riverside

Lexus of Riverside marketing success with Naked Lime

Our happy customers usually share their thoughts about Naked Lime in a letter, but the team at Lexus of Riverside was kind enough to let us visit and film them. We

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Social media and reputation for automotive service departments

Digital Reputation Counts: Take Charge in Your Service Department, Part 3

Social media and reputation for automotive service departments

Welcome to the third installment of our dealership reputation management series. We've already addressed how to build an overall strategy for building and managing your dealership's reputation and what to do if things

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Automotive Advertising Infographic

Inside America's Automotive Advertising Industry – Infographic

Automotive Advertising Infographic

“Data-driven marketing” has become an industry buzzword. That doesn't make it any less important, but just because every vendor says it doesn't mean they're using the right data in the

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arm punching through monitor

Breaking Down Barriers to Digital Car Sales

arm punching through monitor

Why can’t we buy a car online from a dealership, start to finish? Explore the question and learn the answers in Naked Lime's latest whitepaper, Breaking Down Barriers to Digital Car Sales.

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plan check list

Case Study: Strategic Approach to Digital Advertising Gets Results

plan check list

Digital advertising is a delicate balance of art and science. A two-store dealership in McKinney, Texas came to Naked Lime because they were struggling to find ways to get their

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Proactive marketing to grow future profits

4 Secrets to Proactive Dealership Marketing

Proactive marketing to grow future profits

In Zach Vaughn's recent post about the differences between reactive and proactive marketing, we talked about how good marketing is more like mind reading. But looking deep into someone’s mind and

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targeted dealership marketing

Make the Switch from Reactive Marketer to Proactive Mind Reader

targeted dealership marketing

  The once tried-and-true strategy for marketing your dealership to prospects – throwing out messages for the masses and waiting for the leads to land on your lot – is no

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Record-Breaking Year for Toyota Dealership with Naked Lime

Everyone loves it when a good marketing plan comes together. The success experienced by Toyota of Gastonia is what Naked Lime hopes to see all of our dealers achieve when

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Third Naked Lime Session Announced for Digital Dealer 17!

Gone are the days of separate mobile sites and apps. With Adaptive Web Design (AWD), dealers can reach their customers and provide a better shopping experience by offering: Faster page

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Is Social Advertising a Waste?

If social media sites such as Facebook, Twitter, and YouTube are not direct sales channels, then why should you spend your time and money on them? Two words: Social Advertising.

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