1 out of 4 Aren’t Your Customer Anymore

So, what does that mean?  Quite simply, it means that for every 100 customers that you have faithfully stored in your DMS, either by selling them a vehicle or servicing

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8 Rules of Reputation Management

Number 1. Monitor all online commentary.  Do not focus solely on the review sites.  Critical discussions are happening about your dealership throughout the web including review sites, Facebook, twitter, YouTube,

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Follow-up to Why Geo Meta Tags

This is a follow-up to my post a few weeks back about “Why Geo Meta Tags?” which can be found here. Facebook recently announced the release of Places, a geo-location

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Is your website Inventory updated in Real-Time from your DMS?

Your website is like your business card and should always be up to date with the most current and accurate information. But unlike your business card, your website information is

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4 Areas to Consider When Choosing Keywords for Your Dealer Website

Many dealers ask for advice on how to select keywords to use in onsite content for SEO purposes, including adding keywords to the important areas of a website including on-page

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Why Auto Dealer Service Online is a Must

Unless you keep your service bay staffed 24/7, you are missing out on potential service customers. Successful dealerships understand that customer expectations are changing. The way they have traditionally communicated

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Images, SEO, Google, and Car Search Terms

In the automotive industry we know that video has become a powerful thing on the web, and we’ve been bombarded with the need for video and Video SEO.  And I

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Enhancing Website SEO and Lead generation

Most dealers nowadays spend a lot of their time trying to increase the visibility of their dealership’s inventory through Search Engine Optimization (SEO) of their web site. This is logical

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Social Networking – The Web 2.0 Dealership

Web 2.0 by definition refers to the web development and web design that facilitates interactive information sharing, interoperability, user-centered design, and collaboration on the World Wide Web (Source: Wikipedia). In

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CARFAX Reminds Us of a Valuable Lesson: Never Forget Who Your Customers Are

their primary customers, those paying the bill, have always been car dealers. These are the people buying and paying for the lion’s share of the reports CARFAX sells every year, and these are the people that CARFAX should never forget.

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