Dealer Case Study: Success with Declined Service Follow-up
From Vikings to Roman gladiators to to the family dog who tries to steal your side of the bed – everyone loves a good conquest. However, in marketing and sales,…
Continue ReadingAuthor: Naked Lime Marketing Date: September 26, 2018
Topics: Targeted Marketing
The Case for Programmatic Advertising: Honda Dealer Study
Digital advertising is a tricky beast to master. Sometimes you're doing everything right, but you still just need that little extra push. This was one of those times. A Honda…
Continue ReadingAuthor: Naked Lime Marketing Date: October 13, 2017
Topics: Digital Advertising
Proof in the Percentages: GM SFE Reputation Case Study
The need for dealership reputation management is undeniable. It is a crucial part of the customer service process that helps bring back current customers, and gives prospects a favorable first…
Continue ReadingAuthor: Naked Lime Marketing Date: October 31, 2016
Topics: Reputation Management
Case Study: The Digital Reputation Management Difference
So often we hear that professional reputation management for dealerships doesn't matter. We say that's wrong. A Chevrolet dealership came to us with an overall poor reputation online. The dealership did…
Continue ReadingAuthor: Naked Lime Marketing Date: September 7, 2016
Topics: Reputation Management
SEO Case Study: Results are Big in Texas
With most car buyers using the internet as their primary research tool, it is important for dealerships to maximize their online visibility. We documented the progress of one of our…
Continue ReadingAuthor: Naked Lime Marketing Date: May 18, 2016
Topics: SEO and Social
Structured Snippets for Digital Ads: How Do They Measure Up?
You know dealers face stiff competition, and Naked Lime is committed to using the best means available to drive traffic to your website. Ad extensions are used in digital advertising…
Continue ReadingAuthor: Naked Lime Marketing Date: April 21, 2016
Topics: Digital Advertising
Digital Ad Study: How Dynamic Used Campaigns Impact Dealerships
To remain competitive in an ever-changing digital market, Naked Lime services have to continually evolve to provide the same high level of results. It is a challenge for dealerships to…
Continue ReadingAuthor: Naked Lime Marketing Date: March 28, 2016
Topics: Digital Advertising
