Your ninth-grade English teacher isn’t the only person who cares whether or not you spell “reputation” correctly. Potential car buyers care, and Google does too. Content quality is an indicator…
Continue ReadingAuthor: Naked Lime Marketing Date: November 4, 2018
Topics: Reputation Management
When it comes to digital marketing, the options available to automotive retailers are nearly endless. You have paid search, display advertising, social media (paid and unpaid), etc. With restricted budgets…
Continue ReadingAuthor: Naked Lime Marketing Date: September 10, 2018
Topics: Digital Advertising
Blogs are one of the most effective ways to publish dealership-branded content online. While it seems like just anyone can throw together a blog, doing it in a way that…
Continue ReadingAuthor: Naked Lime Marketing Date: June 20, 2018
Topics: SEO and Social
As we advise our dealership customers to evaluate their past marketing – what worked, what didn’t, and why – when planning for the new year, we took a look at…
Continue ReadingAuthor: Naked Lime Marketing Date: December 28, 2017
Topics: Content Marketing
Naked Lime's VP of Sales, Chris Walsh, was interviewed by Reynolds and Reynolds for their Digital Strategy Series. In the first of the series of interviews, Chris encouraged dealers to identifiy quality leads…
Continue ReadingAuthor: Naked Lime Marketing Date: November 5, 2017
Topics: SEO and Social
Good, unique content has become the foundation of digital marketing. From fresh website content for search rankings, to engaging social media content, to emails and newsletters that attract attention and customers…
Continue ReadingAuthor: Naked Lime Marketing Date: June 9, 2016
Topics: SEO and Social
Content marketing is no longer a new term, but the idea behind it is even less new. Educating, entertaining, and inspiring action in buyers has been at the heart of…
Continue ReadingAuthor: Naked Lime Marketing Date: March 11, 2016
Topics: SEO and Social
The old warning is that you shouldn’t judge a book by its cover, but there is no denying that emails are judged by their subject lines. With more competition than…
Continue ReadingAuthor: Naked Lime Marketing Date: February 18, 2015
Topics: Email Marketing
According to the Content Marketing Institute, 86% of B2C marketers are using some form of content marketing.* Many dealers already have incorporated content marketing into their marketing strategy. So, how…
Continue ReadingAuthor: Naked Lime Marketing Date: March 28, 2013
Topics: Everything SEO & SEM, SEO and Social, Social Marketing, Social Media
