Your TV Ads Should Talk to Your Customers

The Super Bowl is a time of year when we realize the impact one TV commercial can make.  Companies will spend millions of dollars for a 30 second spot during

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CARFAX Reminds Us of a Valuable Lesson: Never Forget Who Your Customers Are

their primary customers, those paying the bill, have always been car dealers. These are the people buying and paying for the lion’s share of the reports CARFAX sells every year, and these are the people that CARFAX should never forget.

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