Email Isn’t Just an Address – It’s Device Access

Email has had a long and interesting journey over the last quarter century: from being considered cutting edge in the early 90s to oh-so-passé for most of the 2000s, and

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We’ll Huff and We’ll Puff… Marketers and Big (Bad?) Data

Like the Three Little Pigs sensing the intentions of the Big Bad Wolf, the threat of Big Data in the digital sphere scares many people. As a result of the

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4 Steps to Getting More From Your Dealership Data (While Not Drowning in It)

Every day, your dealership collects a lot of data. A lot. You collect all that data because you know making informed business decisions is good. But, you also know drowning

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4 Secrets to Proactive Dealership Marketing

In Zach Vaughn's recent post about the differences between reactive and proactive marketing, we talked about how good marketing is more like mind reading. But looking deep into someone’s mind and

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Stop Using the Same Playbook as Your Competition

  How do you communicate with customers in a market where every message counts? Laptops, tablets, and smartphones all provide consumers with more information at their fingertips in one instant

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What Will You Learn at Digital Dealer? This.

Dealers, are you still using the same marketing playbook as your competition? How do you communicate with customers in a market where every message counts? Gone are the days of

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It Happened to Us: True Story of Bad Email Marketing

Have you ever spent a lot of time with someone, grown to know and trust him, believed you had built a really special bond, only to have him do something

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How to Beat CarMax

  While you might think the local dealer down the street is your biggest competitor in the used car market, you’re probably wrong. CarMax is taking the money right out

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Is Your Marketing Helping You Lose Customers?

How often have you heard that it’s cheaper to keep a current customer than obtain a new one? That may not ring true if your data is inaccurate. You could

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