Email has had a long and interesting journey over the last quarter century: from being considered cutting edge in the early 90s to oh-so-passé for most of the 2000s, and…
Continue ReadingAuthor: Naked Lime Marketing Date: February 11, 2020
Topics: Targeted Marketing
Like the Three Little Pigs sensing the intentions of the Big Bad Wolf, the threat of Big Data in the digital sphere scares many people. As a result of the…
Continue ReadingAuthor: Naked Lime Marketing Date: November 11, 2018
Topics: Market Strategy
Every day, your dealership collects a lot of data. A lot. You collect all that data because you know making informed business decisions is good. But, you also know drowning…
Continue ReadingAuthor: Naked Lime Marketing Date: February 7, 2017
Topics: Market Strategy
In Zach Vaughn's recent post about the differences between reactive and proactive marketing, we talked about how good marketing is more like mind reading. But looking deep into someone’s mind and…
Continue ReadingAuthor: Naked Lime Marketing Date: June 18, 2015
Topics: Targeted Marketing
How do you communicate with customers in a market where every message counts? Laptops, tablets, and smartphones all provide consumers with more information at their fingertips in one instant…
Continue ReadingAuthor: Naked Lime Marketing Date: September 24, 2014
Topics: Targeted Marketing
Dealers, are you still using the same marketing playbook as your competition? How do you communicate with customers in a market where every message counts? Gone are the days of…
Continue ReadingAuthor: Naked Lime Marketing Date: August 11, 2014
Topics: Digital Dealer
Have you ever spent a lot of time with someone, grown to know and trust him, believed you had built a really special bond, only to have him do something…
Continue ReadingAuthor: Naked Lime Marketing Date: September 13, 2013
Topics: Email Marketing, Targeted Marketing
While you might think the local dealer down the street is your biggest competitor in the used car market, you’re probably wrong. CarMax is taking the money right out…
Continue ReadingAuthor: Naked Lime Marketing Date: August 22, 2013
Topics: Advertising, Data and Strategy
How often have you heard that it’s cheaper to keep a current customer than obtain a new one? That may not ring true if your data is inaccurate. You could…
Continue ReadingAuthor: Naked Lime Marketing Date: December 15, 2011
Topics: Digital Dealer, Servicing Your Customer, Social Marketing, Website Solutions
