Your Dealership Website: Under-used Sales Tool or Valuable Virtual Showroom?

We don’t just think a growing number of customers prefer most of the car buying experience to happen online – we know they do, and we’ve known that for a while

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Fix Your Dealership's Service Marketing: Part 2

Pat Horne, Director of Product Planning for Naked Lime, recently contributed an article to Fixed Ops magazine to help dealers improve their service marketing. The bottom line: to provide the best

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Third Naked Lime Session Announced for Digital Dealer 17!

Gone are the days of separate mobile sites and apps. With Adaptive Web Design (AWD), dealers can reach their customers and provide a better shopping experience by offering: Faster page

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Real Car Shots or Stock Vehicle Photos – Which Perform Better?

For years you have probably thought that it is vital to the success of your dealership website to have real pictures of every car on your lot. What if I

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