Back to the Future… of Automotive Marketing

Like Marty McFly in the iconic Back to the Future saga, sometimes we have to look back at where we came from to understand the world today. Marketing in the

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Quiz: Do You Know Google’s Automotive Marketing Moments?

You may have heard of the marketing funnel. You may even know exactly what we mean when we use terms like “high-funnel,” “awareness,” “action,” and others. But do you know

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5 Habits to Keep (or Start) in Your Dealership Marketing Strategy after the COVID-19 Shutdown

The 2020 COVID-19 outbreak has changed the way businesses operate and individuals shop, and the marketing that connects these groups had to quickly adapt to communicate needs, expectations, and adjustments.

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Podcast: Anticipating Consumers’ Vehicle Needs after COVID-19

Craig Lawson, sales director at Naked Lime Marketing, appeared on Reynolds and Reynolds’ Connected video podcast to discuss what the market will look like post-COVID-19, and how dealerships can prepare

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Podcast: Adjusting Your Paid Search Strategy for Dealership Customers

Ross McArthur, sales director at Naked Lime Marketing, appeared on Reynolds and Reynolds’ Connected video podcast. He addressed how to adjust your paid search advertising to identify and answer customers’

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How to Win the Dealership Game of RISK

If you aren’t familiar with the game Risk, you are missing out on one of the (objectively) best strategy games ever created. The goal in Risk is to take over

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Data Makes the Difference: How Past Customers Predict Future Car Sales

No two sales leads are created equal. Every salesperson can tell you that. But what if we told you that it’s possible to use the data from those leads to

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Customer Experience: A Lifesaver for Your Dealership

It should comes as no surprise that the automotive retailing industry is poised for more market shifts and changes in 2018. One thing dealers can generally count on is that

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Make it Snappy: How to Use Snapchat Context Cards for Dealership Marketing

Snapchat is fast becoming one of the most popular apps in the world with an average of 178 million daily users. This puts it not far behind Instagram and Twitter,

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How to Face the Latest Facebook Update

Just when you think you have your dealership’s Facebook marketing mastered, Zuckerburg strikes again. The latest battle takes on user dissatisfaction with how advertising and Pages are featured in the

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