Back to the Future… of Automotive Marketing
Like Marty McFly in the iconic Back to the Future saga, sometimes we have to look back at where we came from to understand the world today. Marketing in the…
Continue ReadingAuthor: Naked Lime Marketing Date: September 23, 2021
Topics: Market Strategy
Quiz: Do You Know Google’s Automotive Marketing Moments?
You may have heard of the marketing funnel. You may even know exactly what we mean when we use terms like “high-funnel,” “awareness,” “action,” and others. But do you know…
Continue ReadingAuthor: Naked Lime Marketing Date: March 15, 2021
Topics: Google
5 Habits to Keep (or Start) in Your Dealership Marketing Strategy after the COVID-19 Shutdown
The 2020 COVID-19 outbreak has changed the way businesses operate and individuals shop, and the marketing that connects these groups had to quickly adapt to communicate needs, expectations, and adjustments.…
Continue ReadingAuthor: Naked Lime Marketing Date: June 9, 2020
Topics: Market Strategy
Podcast: Anticipating Consumers’ Vehicle Needs after COVID-19
Craig Lawson, sales director at Naked Lime Marketing, appeared on Reynolds and Reynolds’ Connected video podcast to discuss what the market will look like post-COVID-19, and how dealerships can prepare…
Continue ReadingAuthor: Naked Lime Marketing Date: April 27, 2020
Topics: Servicing Your Customer
Podcast: Adjusting Your Paid Search Strategy for Dealership Customers
Ross McArthur, sales director at Naked Lime Marketing, appeared on Reynolds and Reynolds’ Connected video podcast. He addressed how to adjust your paid search advertising to identify and answer customers’…
Continue ReadingAuthor: Naked Lime Marketing Date: April 16, 2020
Topics: Paid Search
How to Win the Dealership Game of RISK
If you aren’t familiar with the game Risk, you are missing out on one of the (objectively) best strategy games ever created. The goal in Risk is to take over…
Continue ReadingAuthor: Naked Lime Marketing Date: November 11, 2019
Topics: Market Strategy
Data Makes the Difference: How Past Customers Predict Future Car Sales
No two sales leads are created equal. Every salesperson can tell you that. But what if we told you that it’s possible to use the data from those leads to…
Continue ReadingAuthor: Naked Lime Marketing Date: March 5, 2018
Topics: XtreamService
Customer Experience: A Lifesaver for Your Dealership
It should comes as no surprise that the automotive retailing industry is poised for more market shifts and changes in 2018. One thing dealers can generally count on is that…
Continue ReadingAuthor: Naked Lime Marketing Date: February 1, 2018
Topics: Market Strategy
Make it Snappy: How to Use Snapchat Context Cards for Dealership Marketing
Snapchat is fast becoming one of the most popular apps in the world with an average of 178 million daily users. This puts it not far behind Instagram and Twitter,…
Continue ReadingAuthor: Naked Lime Marketing Date: January 24, 2018
Topics: Social Media
How to Face the Latest Facebook Update
Just when you think you have your dealership’s Facebook marketing mastered, Zuckerburg strikes again. The latest battle takes on user dissatisfaction with how advertising and Pages are featured in the…
Continue ReadingAuthor: Naked Lime Marketing Date: January 16, 2018
Topics: Social Media
