What We Hope You Learned in 2015: Naked Lime Whitepaper Wrap-up

Digital marketing for car dealers keeps gaining importance as a way to set yourself apart from your competition. To help you make the most of your digital strategies in 2015, Naked Lime offered three

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12 Days Until Digital Dealer 15 – Get Your Discount Code!

Only 12 days left until we hit Las Vegas. What are you waiting for? Register today and save $100 on your Digital Dealer Conference registration. Stop by the Naked Lime

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9 Tips for Making Your Website Work for You

Your website is often the first impression you’ll make on future customers. If it’s bad, they’ll cringe like you just said hello with a big smile and spinach in your

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Your TV Ads Should Talk to Your Customers

The Super Bowl is a time of year when we realize the impact one TV commercial can make.  Companies will spend millions of dollars for a 30 second spot during

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What’s Green, Naked, and Coming to NADA?

Naked Lime, that's what! The digital world we live in does not wait up for anyone or anything. Changes are taking place at the speed of retail and if you

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Give Customers The Best Offer

With the introduction of the Internet and smart phones, consumers have become more educated on companies, products, and services. Because technology makes sizing up the competition easy, consumers now take

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Better Results By Aligning Search & Display Initiatives

The more you can align your marketing message across multiple marketing channels, the better interaction you will receive from your consumer.  One example of this is integrating paid search and

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Is Your Marketing Helping You Lose Customers?

How often have you heard that it’s cheaper to keep a current customer than obtain a new one? That may not ring true if your data is inaccurate. You could

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8 Rules of Reputation Management

Number 1. Monitor all online commentary.  Do not focus solely on the review sites.  Critical discussions are happening about your dealership throughout the web including review sites, Facebook, twitter, YouTube,

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Drive More Traffic To Your Site Through Tweeting

According to co-founder Biz Stone, Twitter supports over 800 million search queries PER DAY. This is a great opportunity for you to drive more quality traffic to your dealership website.

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