Podcast: Adjusting Your Paid Search Strategy for Dealership Customers
Ross McArthur, sales director at Naked Lime Marketing, appeared on Reynolds and Reynolds’ Connected video podcast. He addressed how to adjust your paid search advertising to identify and answer customers’…
Continue ReadingAuthor: Naked Lime Marketing Date: April 16, 2020
Topics: Paid Search
Quiz: What Affects Your Dealership’s Google Ranking, Anyway?
If you’re like most other businesses in the 21st Century, your dealership has either gone digital, or you’re on your way there. But there’s a problem with being like most…
Continue ReadingAuthor: Naked Lime Marketing Date: December 16, 2018
Topics: Content Marketing, Digital Advertising, Google, Reputation Management
6 Ideas for Your Dealership’s Next YouTube Video (Plus 3 Bonus Tips to Sell Cars with Video)
There are almost 5 billion videos watched on YouTube every day and there are 1.3 trillion people who use YouTube (us included). Staggering statistics – and a great opportunity for…
Continue ReadingAuthor: Naked Lime Marketing Date: December 22, 2017
Topics: Market Strategy
Stocking Your Digital Shelves to Reach More Shoppers
Online retail is still retail – for dealerships, that means your vehicles have to be merchandized online, even if they're purchased in person. Let’s take a journey back in time…
Continue ReadingAuthor: Naked Lime Marketing Date: October 26, 2017
Topics: Market Strategy
Shrink Per-Vehicle Ad Costs to Grow Dealership Profits
The math is simple: less money spent to accomplish the same task will result in greater profit. But figuring out where to spend less money isn’t always easy, especially in…
Continue ReadingAuthor: Naked Lime Marketing Date: March 16, 2017
Topics: Events
How Mobile is Saving Facebook Advertising – And Why You Should Care
The ROI of social media for car dealers, and whether it actually helps make sales, is a long-debated topic. We’ve discussed it here, here, and here. While we’ll never get…
Continue ReadingAuthor: Naked Lime Marketing Date: May 5, 2016
Topics: SEO and Social
Naked Lime and Google: The North American Tour
“The Google Partner badge means that we trust you, and your clients should too. It shows your business is healthy, your clients are happy, and that you follow Google best…
Continue ReadingAuthor: Naked Lime Marketing Date: April 28, 2016
Topics: Events
Fix Your Dealership's Service Marketing: Part 1
How do you know if your Service cycle is truly optimized for the best possible customer experience? One of the best ways is to try being a customer yourself. Pat…
Continue ReadingAuthor: Naked Lime Marketing Date: February 26, 2016
Topics: SEO and Social
Haddad Automotive Group Sees “Excellent” Marketing Results
We only succeed when our dealers succeed. Today we would like to congratulate the Haddad Automotive Group on their recent success in growing their digital marketing strategies, and thank them…
Continue ReadingAuthor: Naked Lime Marketing Date: April 28, 2015
Topics: Testimonials
Digital Marketing Success with Grand Subaru of Chicago
On the fence about using one partner for your dealership marketing? Grand Subaru shared the Naked Lime vision, and we congratulate them on the success they have found. Dear Naked…
Continue ReadingAuthor: Naked Lime Marketing Date: March 30, 2015
Topics: Testimonials
