Podcast: Adjusting Your Paid Search Strategy for Dealership Customers

Ross McArthur, sales director at Naked Lime Marketing, appeared on Reynolds and Reynolds’ Connected video podcast. He addressed how to adjust your paid search advertising to identify and answer customers’

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Quiz: What Affects Your Dealership’s Google Ranking, Anyway?

If you’re like most other businesses in the 21st Century, your dealership has either gone digital, or you’re on your way there. But there’s a problem with being like most

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6 Ideas for Your Dealership’s Next YouTube Video (Plus 3 Bonus Tips to Sell Cars with Video)

There are almost 5 billion videos watched on YouTube every day and there are 1.3 trillion people who use YouTube (us included). Staggering statistics – and a great opportunity for

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Stocking Your Digital Shelves to Reach More Shoppers

Online retail is still retail – for dealerships, that means your vehicles have to be merchandized online, even if they're purchased in person. Let’s take a journey back in time

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Shrink Per-Vehicle Ad Costs to Grow Dealership Profits

The math is simple: less money spent to accomplish the same task will result in greater profit. But figuring out where to spend less money isn’t always easy, especially in

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How Mobile is Saving Facebook Advertising – And Why You Should Care

The ROI of social media for car dealers, and whether it actually helps make sales, is a long-debated topic. We’ve discussed it here, here, and here. While we’ll never get

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Naked Lime and Google: The North American Tour

“The Google Partner badge means that we trust you, and your clients should too. It shows your business is healthy, your clients are happy, and that you follow Google best

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Fix Your Dealership's Service Marketing: Part 1

How do you know if your Service cycle is truly optimized for the best possible customer experience? One of the best ways is to try being a customer yourself. Pat

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Haddad Automotive Group Sees “Excellent” Marketing Results

We only succeed when our dealers succeed. Today we would like to congratulate the Haddad Automotive Group on their recent success in growing their digital marketing strategies, and thank them

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Digital Marketing Success with Grand Subaru of Chicago

On the fence about using one partner for your dealership marketing? Grand Subaru shared the Naked Lime vision, and we congratulate them on the success they have found. Dear Naked

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