Multi-Touch Attribution: Considering the Whole Customer Journey

Stop me if you’ve heard this one before: As the number of available marketing and advertising channels has exploded in recent years, dealers must consider a comprehensive, holistic marketing strategy

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Meet You In Vegas: Digital Dealer 23 Pre-Show Info

It's that time again, dealership friends. Digital Dealer returns to fabulous Las Vegas September 18-20. Digital Dealer is the premier conference for car dealers who are invested in using the internet

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Digital Dealer 22: Sunshine and Good Vibes in Tampa

The Digital Dealer Conference has always held a special place in our hearts, since Naked Lime made our big, green debut in Las Vegas at Digital Dealer 11 in October

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Shrink Per-Vehicle Ad Costs to Grow Dealership Profits

The math is simple: less money spent to accomplish the same task will result in greater profit. But figuring out where to spend less money isn’t always easy, especially in

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Making the Perfect Match: Finding New Customers with Facebook

Using social media for your business is a lot like online dating. You’re trying to make a personal connection to find if you’re compatible and have a future together. It’s

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#DD21: Naked Lime Session Info and Dealer Discount Code

Ready or not here it comes… Digital Dealer returns to fabulous Las Vegas August 8-10, and early registration ends Friday, June 24. Digital Dealer is the premier conference for car

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Pull It All Together: The Benefits of Synchronized Marketing

OEM programs. In-house marketing efforts. Digital marketing providers. Traditional advertising providers. Inventory aggregators. Each of these is a relationship you have to manage, a report you have to interpret, or

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The Dealer's Fall Guide to Can't-Miss Auto Trade Shows

Welcome to trade show season! It looks like all roads lead to Las Vegas for dealers this fall. Allow us to help keep you organized with this summary of the

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Make the Switch from Reactive Marketer to Proactive Mind Reader

  The once tried-and-true strategy for marketing your dealership to prospects – throwing out messages for the masses and waiting for the leads to land on your lot – is no

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Learn with Naked Lime at Digital Dealer 18 in Tampa

With more shoppers visiting fewer dealerships before buying, what does a dealer have to do to make more sales? How can marketing make a deep enough impression to cut out competition?

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