Multi-Touch Attribution: Considering the Whole Customer Journey
Stop me if you’ve heard this one before: As the number of available marketing and advertising channels has exploded in recent years, dealers must consider a comprehensive, holistic marketing strategy…
Continue ReadingAuthor: Naked Lime Marketing Date: September 18, 2017
Topics: Digital Dealer
Meet You In Vegas: Digital Dealer 23 Pre-Show Info
It's that time again, dealership friends. Digital Dealer returns to fabulous Las Vegas September 18-20. Digital Dealer is the premier conference for car dealers who are invested in using the internet…
Continue ReadingAuthor: Naked Lime Marketing Date: July 31, 2017
Topics: Events
Digital Dealer 22: Sunshine and Good Vibes in Tampa
The Digital Dealer Conference has always held a special place in our hearts, since Naked Lime made our big, green debut in Las Vegas at Digital Dealer 11 in October…
Continue ReadingAuthor: Naked Lime Marketing Date: April 19, 2017
Topics: Events
Shrink Per-Vehicle Ad Costs to Grow Dealership Profits
The math is simple: less money spent to accomplish the same task will result in greater profit. But figuring out where to spend less money isn’t always easy, especially in…
Continue ReadingAuthor: Naked Lime Marketing Date: March 16, 2017
Topics: Events
Making the Perfect Match: Finding New Customers with Facebook
Using social media for your business is a lot like online dating. You’re trying to make a personal connection to find if you’re compatible and have a future together. It’s…
Continue ReadingAuthor: Naked Lime Marketing Date: October 12, 2016
Topics: Digital Advertising
#DD21: Naked Lime Session Info and Dealer Discount Code
Ready or not here it comes… Digital Dealer returns to fabulous Las Vegas August 8-10, and early registration ends Friday, June 24. Digital Dealer is the premier conference for car…
Continue ReadingAuthor: Naked Lime Marketing Date: June 21, 2016
Topics: Events
Pull It All Together: The Benefits of Synchronized Marketing
OEM programs. In-house marketing efforts. Digital marketing providers. Traditional advertising providers. Inventory aggregators. Each of these is a relationship you have to manage, a report you have to interpret, or…
Continue ReadingAuthor: Naked Lime Marketing Date: February 11, 2016
Topics: Events
The Dealer's Fall Guide to Can't-Miss Auto Trade Shows
Welcome to trade show season! It looks like all roads lead to Las Vegas for dealers this fall. Allow us to help keep you organized with this summary of the…
Continue ReadingAuthor: Naked Lime Marketing Date: September 21, 2015
Topics: Events
Make the Switch from Reactive Marketer to Proactive Mind Reader
The once tried-and-true strategy for marketing your dealership to prospects – throwing out messages for the masses and waiting for the leads to land on your lot – is no…
Continue ReadingAuthor: Naked Lime Marketing Date: May 14, 2015
Topics: Targeted Marketing
Learn with Naked Lime at Digital Dealer 18 in Tampa
With more shoppers visiting fewer dealerships before buying, what does a dealer have to do to make more sales? How can marketing make a deep enough impression to cut out competition?…
Continue ReadingAuthor: Naked Lime Marketing Date: March 19, 2015
Topics: Events
