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Quiz: What Affects Your Dealership’s Google Ranking, Anyway?

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If you’re like most other businesses in the 21st Century, your dealership has either gone digital, or you’re on your way there. But there’s a problem with being like most

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2018 Marketing Trends

6 Digital Marketing Trends to Watch In 2018

2018 Marketing Trends

The end of the year is always a good time to reflect on what your dealership did well and what you could improve upon in the next year. Your marketing

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Multi-channel digital marketing for dealers

Multi-Touch Attribution: Considering the Whole Customer Journey

Multi-channel digital marketing for dealers

Stop me if you’ve heard this one before: As the number of available marketing and advertising channels has exploded in recent years, dealers must consider a comprehensive, holistic marketing strategy

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Six Marketing Infographics to Save You from Data Overload

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Who doesn't love a good marketing infographic? Infographics are no longer the newest, shiniest thing in marketing, but they still have their place. So much available, measurable marketing data can

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Per-Car Dealership Adveritising Budget

Shrink Per-Vehicle Ad Costs to Grow Dealership Profits

Per-Car Dealership Adveritising Budget

The math is simple: less money spent to accomplish the same task will result in greater profit. But figuring out where to spend less money isn’t always easy, especially in

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Breaking Down Barriers to Digital Car Sales

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Why can’t we buy a car online from a dealership, start to finish? Explore the question and learn the answers in Naked Lime's latest whitepaper, Breaking Down Barriers to Digital Car Sales.

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Case Study: Strategic Approach to Digital Advertising Gets Results

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Digital advertising is a delicate balance of art and science. A two-store dealership in McKinney, Texas came to Naked Lime because they were struggling to find ways to get their

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Ross McArthur, Naked Lime

Fix Your Fixed Ops Marketing in Vegas with Naked Lime

Ross McArthur, Naked Lime

Naked Lime’s very own Ross McArthur would love to see you next week at the Fixed Ops Conference. The automotive industry’s only national conference for fixed operations will be held

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Sales or Sanctions: What Do You Get From Your Dealership Advertising?

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Car dealers face compliance concerns in all areas of the business – credit applications, service contracts, overdue balance collection letters, and an endless list of other topics. You might not

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targeted dealership marketing

Make the Switch from Reactive Marketer to Proactive Mind Reader

targeted dealership marketing

  The once tried-and-true strategy for marketing your dealership to prospects – throwing out messages for the masses and waiting for the leads to land on your lot – is no

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