Where Your Service Marketing is Going Wrong – And How to Make it Right
Consider the number of vehicles your dealership sells a year. With each sale comes the potential for customers to return for regular service until they need a new car from…
Continue ReadingAuthor: Naked Lime Marketing Date: May 6, 2019
Topics: Targeted Marketing
For Customers, Absence Does Not Make the Heart Grow Fonder
When customers drive off the dealership lot with their new car, they usually aren't thinking about their next purchase, or planning to be back for service any time soon either.…
Continue ReadingAuthor: Naked Lime Marketing Date: November 18, 2018
Topics: Direct Mail Marketing, Email Marketing, Targeted Marketing
Dealer Case Study: Success with Declined Service Follow-up
From Vikings to Roman gladiators to to the family dog who tries to steal your side of the bed – everyone loves a good conquest. However, in marketing and sales,…
Continue ReadingAuthor: Naked Lime Marketing Date: September 26, 2018
Topics: Targeted Marketing
Direct Mail Takes Viral Marketing Offline
In today’s constantly-shifting digital landscape, “old school” forms of marketing like physical mail can be overlooked or pushed to the side – by marketers, but not by customers. Dealers who…
Continue ReadingAuthor: Naked Lime Marketing Date: April 25, 2018
Topics: Targeted Marketing
Direct Mail Marketing for Dealerships: Myth-Busting Infographic
If you're like many dealers, it's probably been a while since you invested in direct mail as a way to reach your dealership customers. After all, in this digital age,…
Continue ReadingAuthor: Naked Lime Marketing Date: November 30, 2017
Topics: Direct Mail Marketing
Dealer Marketing Testimonial: Horse and Buggy vs. Rocket Ship
As marketers, we try to paint word pictures and use creative analogies to convey the benefits of our services. We like it better when dealers choose the perfect words on their own. Read…
Continue ReadingAuthor: Naked Lime Marketing Date: November 10, 2017
Topics: Testimonials
How Old-School Mail Marketing Survives the Internet Age
Direct mail marketing is like a Twinkie® – still delicious after all these years. They're both still here because people still love them. How does the humble snack cake compete with…
Continue ReadingAuthor: Naked Lime Marketing Date: May 25, 2017
Topics: Targeted Marketing
The 5 Ws of Successful Direct Mail Marketing
Direct mail has evolved. The days of sending a piece of direct mail that reads “Current Resident” should be far behind you, especially when reaching out to inactive customers. So…
Continue ReadingAuthor: Naked Lime Marketing Date: April 30, 2017
Topics: Targeted Marketing
It’s Only Junk Mail if You Use a Junk Strategy
We know more and more of the car-buying process happens online – up to 900+ digital interactions, according to Google. So you probably think I’m going to tell you to…
Continue ReadingAuthor: Naked Lime Marketing Date: February 27, 2017
Topics: Targeted Marketing
Dealer Success Video: “Because it's Effective, it's Cost-Effective”
We encourage customers to share their experience with Naked Lime so other dealers can benefit. This usually happens in the form of a testimonial letter, but we visited Chevrolet of Montebello…
Continue ReadingAuthor: Naked Lime Marketing Date: August 31, 2016
Topics: Testimonials
