Where Your Service Marketing is Going Wrong – And How to Make it Right

Consider the number of vehicles your dealership sells a year. With each sale comes the potential for customers to return for regular service until they need a new car from

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For Customers, Absence Does Not Make the Heart Grow Fonder

When customers drive off the dealership lot with their new car, they usually aren't thinking about their next purchase, or planning to be back for service any time soon either.

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Dealer Case Study: Success with Declined Service Follow-up

From Vikings to Roman gladiators to to the family dog who tries to steal your side of the bed – everyone loves a good conquest. However, in marketing and sales,

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Direct Mail Takes Viral Marketing Offline

In today’s constantly-shifting digital landscape, “old school” forms of marketing like physical mail can be overlooked or pushed to the side – by marketers, but not by customers. Dealers who

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Direct Mail Marketing for Dealerships: Myth-Busting Infographic

If you're like many dealers, it's probably been a while since you invested in direct mail as a way to reach your dealership customers. After all, in this digital age,

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Dealer Marketing Testimonial: Horse and Buggy vs. Rocket Ship

As marketers, we try to paint word pictures and use creative analogies to convey the benefits of our services. We like it better when dealers choose the perfect words on their own. Read

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How Old-School Mail Marketing Survives the Internet Age

Direct mail marketing is like a Twinkie® – still delicious after all these years. They're both still here because people still love them. How does the humble snack cake compete with

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The 5 Ws of Successful Direct Mail Marketing

Direct mail has evolved. The days of sending a piece of direct mail that reads “Current Resident” should be far behind you, especially when reaching out to inactive customers. So

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It’s Only Junk Mail if You Use a Junk Strategy

We know more and more of the car-buying process happens online – up to 900+ digital interactions, according to Google. So you probably think I’m going to tell you to

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Dealer Success Video: “Because it's Effective, it's Cost-Effective”

We encourage customers to share their experience with Naked Lime so other dealers can benefit. This usually happens in the form of a testimonial letter, but we visited Chevrolet of Montebello

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