Dealer Success Video: “Because it's Effective, it's Cost-Effective”

We encourage customers to share their experience with Naked Lime so other dealers can benefit. This usually happens in the form of a testimonial letter, but we visited Chevrolet of Montebello

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Sales or Sanctions: What Do You Get From Your Dealership Advertising?

Car dealers face compliance concerns in all areas of the business – credit applications, service contracts, overdue balance collection letters, and an endless list of other topics. You might not

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Make Recalls a Customer Retention Opportunity

Dealers often approach OEM recalls as a curse – not a blessing – since the extra work created can put strain on the parts department, service department, and customer service

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The Thrill of the Chase

When was the last time you saw Mike, who bought that bright red Corolla – 6 months, 12 months, 3 years ago? The hard truth is, Mike is servicing his

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Cheap Data Is Not Cheap

Prospecting is valuable and an important part of your sales process, but what if we told you that it’s just as important, if not more, to first take a look

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