Five Words that Work Magic on Email Open Rates

The old warning is that you shouldn’t judge a book by its cover, but there is no denying that emails are judged by their subject lines. With more competition than

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The Most Important Email Marketing Stats for 2014

Litmus, guru of email testing and analytics, recently shared their findings about the new directions email took in 2013. While some of the shifts were minor, the continued rise of

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It Happened to Us: True Story of Bad Email Marketing

Have you ever spent a lot of time with someone, grown to know and trust him, believed you had built a really special bond, only to have him do something

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The Thrill of the Chase

When was the last time you saw Mike, who bought that bright red Corolla – 6 months, 12 months, 3 years ago? The hard truth is, Mike is servicing his

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Gmail Tabs: Email Marketing Friend or Foe?

You know why I love Google? You might think it’s because they help me find stuff. Or because of that fun little doodle they occasionally amuse us with. But you

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