Winter Marketing Maintenance Tips for the Fixed Ops Department

The last few months of the year bring the holiday season and retail season. Dealerships usually see a big bump in vehicle sales during manufacturer-advertised end-of-year sales. But after this

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Better with Time? What Dealers Should Know about Vehicle Age and Service Profits

Cars used to max out at about 100,000 miles, when the need for more frequent work made owners question their worth. After a while of paying costly repair bills, you

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Where Your Service Marketing is Going Wrong – And How to Make it Right

Consider the number of vehicles your dealership sells a year. With each sale comes the potential for customers to return for regular service until they need a new car from

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Dealer Testimonial: Direct Data Access and Local Marketing Success

Dealership marketing is not for the faint of heart, and OEM programs are daunting to even the bravest marketers. See how one service director solved the problem of defining his own

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