Winter Marketing Maintenance Tips for the Fixed Ops Department
The last few months of the year bring the holiday season and retail season. Dealerships usually see a big bump in vehicle sales during manufacturer-advertised end-of-year sales. But after this…
Continue ReadingAuthor: Naked Lime Marketing Date: November 16, 2020
Topics: Market Strategy
Better with Time? What Dealers Should Know about Vehicle Age and Service Profits
Cars used to max out at about 100,000 miles, when the need for more frequent work made owners question their worth. After a while of paying costly repair bills, you…
Continue ReadingAuthor: Naked Lime Marketing Date: November 9, 2020
Topics: Servicing Your Customer
Where Your Service Marketing is Going Wrong – And How to Make it Right
Consider the number of vehicles your dealership sells a year. With each sale comes the potential for customers to return for regular service until they need a new car from…
Continue ReadingAuthor: Naked Lime Marketing Date: May 6, 2019
Topics: Targeted Marketing
Dealer Testimonial: Direct Data Access and Local Marketing Success
Dealership marketing is not for the faint of heart, and OEM programs are daunting to even the bravest marketers. See how one service director solved the problem of defining his own…
Continue ReadingAuthor: Naked Lime Marketing Date: October 14, 2018
Topics: Testimonials
