Building Up Your Fixed Ops Online Presence to Attract Service Customers

When marketing the front end of the dealership, it’s common sense to provide vehicle-specific landing pages, articles about branding and features, and to optimize online listings. Including all of these

Continue Reading

Readers’ Choice: Top Dealership Marketing Articles of 2020

What else can we say about 2020? Marketing, like everything else, was in a constant state of evaluation and adjustment. But with that came an opportunity to learn and explore,

Continue Reading

Checklist: Is Your Service Department Optimized for Modern Search Methods?

If you’re not first in search, you’re nearly invisible. This is especially true when it comes to organic content like blogs, social media posts, and webpages not supported by your

Continue Reading

4 Ways to Keep Your Dealership From Being Buried Alive

“The best place to hide a dead body is on the second page of Google.” Though the exact source of this joke is unknown, it has been floating around the

Continue Reading

More Than Cat Videos: YouTube as a Dealership Marketing Engine

What’s the first thing that comes to mind when you think of YouTube? For many, it's probably cat videos, people falling down, and viral challenges that might get you killed.

Continue Reading

Google Chrome Security Changes: Don’t Panic

In the book series “The Hitchhiker’s Guide to the Galaxy,” the phrase “Don’t Panic” is featured prominently on the guide’s cover. The phrase is meant to remind readers to keep

Continue Reading

Google Site Indexing: From Mobile-Friendly to Mobile First

The shift has been gradual, but mobile-first indexing has finally arrived. When we heard the first rumblings of the transition, we gave you tips to make your site mobile-friendly. Hopefully

Continue Reading

Google Update: What Dealers Need to Know

The words that cause panic in the hearts of website owners and SEO specialists the world over – GOOGLE UPDATE. Often, we are left to wonder if an update happened

Continue Reading

“Ok, Google” – How to Prep your Dealership for Voice Search

Local Search started in 1886 with the first Yellow Pages directory. If you needed a plumber, hotel, or florist, you had to get out that enormous book, which only contained

Continue Reading

Getting Back to Digital Basics: SEO Matters

In the world of digital marketing, there’s always a danger that marketers, who make it our business and passion to stay ahead of the curve in an ever-changing field, can

Continue Reading
View More