The Best Way to Increase Dealership Sales? Know Your Service Customers.

The way customers interact with your dealership today is noticeably different than it was twenty years ago. Your customers used to drag their children into the dealership, knew little about

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Turning Social Relationships into Actionable Leads

If social media has reaffirmed anything, it’s that humans want to be connected and engaged. We seek long-lasting relationships with others, and even with companies. One only has to look at

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Digital Strategy Series: Uncovering Leads in Your Own Data

You know the important role marketing plays in your dealership. But, with all of the digital channels available today, it’s increasingly difficult to understand the different options and how they

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Case Study: How ShowroomMagnet Turns Web Leads Into Sales

The goal of e-commerce is to get the people looking at your website to take the leap and buy your stuff. For dealers, there is an added complication – they

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It's Common Sense – Follow the Leads that Convert

  In marketing, it’s all about the numbers. Our studies show that for some dealerships: 45% of dealership leads come from the internet. Internet leads only convert at 10%. Dealers

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Small Site Changes for Big Lead Conversions

With so many factors that influence the effectiveness of your website – everything from Search Engine Optimization (SEO) to Conversion Rates – how can you be sure you’re getting the

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