The Wonderful Dealer of Oz: Don't Hide Behind the Information Curtain

Buying a vehicle from a dealership is a lot like Dorothy’s adventure in the Land of Oz. Left on their own, customers follow a path to purchase full of distractions,

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Unpopular Opinion: Data-driven Marketing Actually HELPS Consumers

Right now, many consumers are concerned that digital marketers are exploiting their online data. We understand how it can seem a little creepy if you don’t understand how it works.

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Dealers Win Big Using Market Data at #NADA2016

Informed business decisions are good. Drowning in data is not. You have an almost endless stream of information pouring into your dealership, and in a perfect world, it would be

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