The Wonderful Dealer of Oz: Don't Hide Behind the Information Curtain
Buying a vehicle from a dealership is a lot like Dorothy’s adventure in the Land of Oz. Left on their own, customers follow a path to purchase full of distractions,…
Continue ReadingAuthor: Naked Lime Marketing Date: January 17, 2020
Topics: Data and Strategy, Market Strategy
Unpopular Opinion: Data-driven Marketing Actually HELPS Consumers
Right now, many consumers are concerned that digital marketers are exploiting their online data. We understand how it can seem a little creepy if you don’t understand how it works.…
Continue ReadingAuthor: Naked Lime Marketing Date: April 12, 2018
Topics: Data and Strategy
Dealers Win Big Using Market Data at #NADA2016
Informed business decisions are good. Drowning in data is not. You have an almost endless stream of information pouring into your dealership, and in a perfect world, it would be…
Continue ReadingAuthor: Naked Lime Marketing Date: March 17, 2016
Topics: Events
