How Important is Mobile to Car Dealers? This Important.

Mobile devices have changed the way consumers shop for vehicles – but you already knew that. What you may not know is just how dramatic the shift to mobile shopping

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The Message No One Ignores

You’ve heard all the statistics about the gnat-like attention spans of consumers and the gloom-and-doom arguments against every kind of outbound marketing: caller I.D. killed telephone sales, DVR killed television

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Take the Madness Out of March

Step up your game with Naked Lime. Our marketing and advertising services are designed to work as one so every shot is a slam dunk. Man-to-man coverage only works if

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Mobile Websites: More Important Now Than Ever

According to Google, 9 out of 10 cell phone searches result in an action such as a purchase or visiting a business. In other words, a strong mobile site is more important than you think.

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Don't Miss Steve Bell at Digital Dealer!

Be sure to catch Steve Bell speaking at the Digital Dealer Conference at the Mirage in Las Vegas today at 4:30 p.m.  Steve will be discussing opportunities to positively impact

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Mobile Texting Laws- Are You in Danger?

Mobile marketing is here to stay however it is also a landscape that will constantly evolve.  (Just look at how Siri has changed mobile search lately)  While devices manage to

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Is your website provider holding your mobile redirect hostage?

In recent years, we've seen the importance of having a mobile website increase at a very rapid rate for auto dealers. Consumers are constantly on the move and in 2010,

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Cell Phones – The most useful car buying tool since the Internet

This week I had the honor and privilege of speaking at the 9th Digital Dealer Conference and Expo in Las Vegas, Nevada. My goal of this session was to provide

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Why Mobile Marketing Makes Sense

Mobile phones are incredibly popular. Just look at the statistics. For every computer sold, four mobile phones are sold1. Some estimates are now as high as 6 or 7 mobile

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Automotive Mobile Marketing – The Smart Way

When you leave your house in the morning what do you grab?  If you’re like most people, you grab your keys, your wallet and your cell phone.  The ubiquity of

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