Quiz: What Affects Your Dealership’s Google Ranking, Anyway?

If you’re like most other businesses in the 21st Century, your dealership has either gone digital, or you’re on your way there. But there’s a problem with being like most

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Back to Basics: Digital Marketing for the New Dealership

When it comes to digital marketing, the options available to automotive retailers are nearly endless. You have paid search, display advertising, social media (paid and unpaid), etc. With restricted budgets

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In a Digital Ad Rut? Cut out the Static with Programmatic.

If there’s one thing we can all agree on about digital advertising, it’s that you have to embrace change to be successful. As technology speeds forward and your options for

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2016: A Challenging Year for Digital Advertising

With all the time people spend online, it’s no surprise that 90% of potential car buyers begin their purchase there. Retailers have realized that online advertising needs to be part

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Digital Marketing Success with Grand Subaru of Chicago

On the fence about using one partner for your dealership marketing? Grand Subaru shared the Naked Lime vision, and we congratulate them on the success they have found. Dear Naked

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Google Study Helps Demystify Multi-Channel Marketing

Every digital marketer’s best friend, Google, released a new study to show how different marketing channels affect customer purchase decisions. Do you know which marketing channels convert best for you?

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Relax. Google Update Not the End of Digital Advertising.

Is Google blocking paid search keyword data? The short answer is no. Now for the long answer: A recent Google update set off alarms for paid search experts and customers

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Take the Madness Out of March

Step up your game with Naked Lime. Our marketing and advertising services are designed to work as one so every shot is a slam dunk. Man-to-man coverage only works if

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Better Results By Aligning Search & Display Initiatives

The more you can align your marketing message across multiple marketing channels, the better interaction you will receive from your consumer.  One example of this is integrating paid search and

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Third Party AdWords Reporting Requirement Changes From Google

Effective February 2011, Google will be implementing new policies around third party reporting requirements. What information must be reported to all advertisers? Partners/agencies advertising with AdWords will be required to

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