With Model Shake-Ups Looming, It Pays to Know Your Customers
For the latest evidence that nothing lasts forever in the automotive retailing industry, look no further than the new round of vehicle models set to be discontinued in 2019. Some…
Continue ReadingAuthor: Naked Lime Marketing Date: March 11, 2019
Topics: Data and Strategy
How Demographics and Customer Behavior Identify Your Next Car Buyer
We all understand that data is the foundation of modern dealership marketing. That doesn’t mean we immediately adopt every new advance that promises to transform the way we use that…
Continue ReadingAuthor: Naked Lime Marketing Date: May 30, 2018
Topics: Market Strategy
