With Model Shake-Ups Looming, It Pays to Know Your Customers

For the latest evidence that nothing lasts forever in the automotive retailing industry, look no further than the new round of vehicle models set to be discontinued in 2019. Some

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How Demographics and Customer Behavior Identify Your Next Car Buyer

We all understand that data is the foundation of modern dealership marketing. That doesn’t mean we immediately adopt every new advance that promises to transform the way we use that

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