For the latest evidence that nothing lasts forever in the automotive retailing industry, look no further than the new round of vehicle models set to be discontinued in 2019. Some…
Continue ReadingAuthor: Naked Lime Marketing Date: March 11, 2019
Topics: Data and Strategy
They’ve bought from your dealership before, so they’ll be back next time, right? While this might have been true in decades past, a recent Experian Automotive study rained on that…
Continue ReadingAuthor: Naked Lime Marketing Date: March 27, 2015
Topics: Targeted Marketing
You just finished a sale with a brand new customer. She leaves your dealership happy to own a new vehicle. But if your dealership sends her irrelevant automated messages, spam…
Continue ReadingAuthor: Naked Lime Marketing Date: December 22, 2014
Topics: Email Marketing
Dealers often approach OEM recalls as a curse – not a blessing – since the extra work created can put strain on the parts department, service department, and customer service…
Continue ReadingAuthor: Naked Lime Marketing Date: January 23, 2014
Topics: Servicing Your Customer
Customer loyalty is the backbone of most businesses, including car dealerships. Every business works toward building a lasting, loyal relationship with customers in hopes that the next time a purchase…
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