With Model Shake-Ups Looming, It Pays to Know Your Customers

For the latest evidence that nothing lasts forever in the automotive retailing industry, look no further than the new round of vehicle models set to be discontinued in 2019. Some

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Length of Ownership and Loyalty: How Long Is Too Long?

They’ve bought from your dealership before, so they’ll be back next time, right? While this might have been true in decades past, a recent Experian Automotive study rained on that

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Mystery-Shopping Dealership Email Marketing

You just finished a sale with a brand new customer. She leaves your dealership happy to own a new vehicle. But if your dealership sends her irrelevant automated messages, spam

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Make Recalls a Customer Retention Opportunity

Dealers often approach OEM recalls as a curse – not a blessing – since the extra work created can put strain on the parts department, service department, and customer service

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3 Customer Retention Tips to Keep a Loyal Following

Customer loyalty is the backbone of most businesses, including car dealerships. Every business works toward building a lasting, loyal relationship with customers in hopes that the next time a purchase

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