Want Customers to Take the Off-Ramp to Your Site? Prioritize Your Digital Presence

By the time a prospective buyer sets foot on your dealership’s lot, chances are they’ve done a fair bit of research. In fact, according to a recent report, before shoppers

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Quiz: What Affects Your Dealership’s Google Ranking, Anyway?

If you’re like most other businesses in the 21st Century, your dealership has either gone digital, or you’re on your way there. But there’s a problem with being like most

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3 Types of Content Errors That Hurt Your Reputaiton, er… Reputation

Your ninth-grade English teacher isn’t the only person who cares whether or not you spell “reputation” correctly. Potential car buyers care, and Google does too. Content quality is an indicator

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4 Ways to Keep Your Dealership From Being Buried Alive

“The best place to hide a dead body is on the second page of Google.” Though the exact source of this joke is unknown, it has been floating around the

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More Than Cat Videos: YouTube as a Dealership Marketing Engine

What’s the first thing that comes to mind when you think of YouTube? For many, it's probably cat videos, people falling down, and viral challenges that might get you killed.

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Dealership SEO Secret: Google Cares About Your Feelings

SEO campaigns have traditionally combined a few key factors: Understanding your target audience’s needs, expectations, and search intents Focusing on link building Supporting your SEO with the relevant, quality content

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Hitting the Sweet Spot on Dealership SEO: Utility vs. Readability

It’s not news that your dealership’s website content and search engine optimization (SEO) efforts complement one another. Optimized content – content produced with an emphasis on keywords and link building

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3 Blogging Mistakes Sabotaging the ROI of Your Dealership SEO

Blogs are one of the most effective ways to publish dealership-branded content online. While it seems like just anyone can throw together a blog, doing it in a way that

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Google Chrome Security Changes: Don’t Panic

In the book series “The Hitchhiker’s Guide to the Galaxy,” the phrase “Don’t Panic” is featured prominently on the guide’s cover. The phrase is meant to remind readers to keep

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Voice Search for Reputation Management: “What’s the Best Dealership Near Me?”

We’ve talked in the past about the rise of voice search and what it means for your dealership marketing. This impact grows as smart speakers like the Google Home and

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