Want Customers to Take the Off-Ramp to Your Site? Prioritize Your Digital Presence
By the time a prospective buyer sets foot on your dealership’s lot, chances are they’ve done a fair bit of research. In fact, according to a recent report, before shoppers…
Continue ReadingAuthor: Naked Lime Marketing Date: June 10, 2021
Topics: Market Strategy
Quiz: What Affects Your Dealership’s Google Ranking, Anyway?
If you’re like most other businesses in the 21st Century, your dealership has either gone digital, or you’re on your way there. But there’s a problem with being like most…
Continue ReadingAuthor: Naked Lime Marketing Date: December 16, 2018
Topics: Content Marketing, Digital Advertising, Google, Reputation Management
3 Types of Content Errors That Hurt Your Reputaiton, er… Reputation
Your ninth-grade English teacher isn’t the only person who cares whether or not you spell “reputation” correctly. Potential car buyers care, and Google does too. Content quality is an indicator…
Continue ReadingAuthor: Naked Lime Marketing Date: November 4, 2018
Topics: Reputation Management
4 Ways to Keep Your Dealership From Being Buried Alive
“The best place to hide a dead body is on the second page of Google.” Though the exact source of this joke is unknown, it has been floating around the…
Continue ReadingAuthor: Naked Lime Marketing Date: October 29, 2018
Topics: SEO and Social
More Than Cat Videos: YouTube as a Dealership Marketing Engine
What’s the first thing that comes to mind when you think of YouTube? For many, it's probably cat videos, people falling down, and viral challenges that might get you killed.…
Continue ReadingAuthor: Naked Lime Marketing Date: August 17, 2018
Topics: Everything SEO & SEM
Dealership SEO Secret: Google Cares About Your Feelings
SEO campaigns have traditionally combined a few key factors: Understanding your target audience’s needs, expectations, and search intents Focusing on link building Supporting your SEO with the relevant, quality content…
Continue ReadingAuthor: Naked Lime Marketing Date: July 26, 2018
Topics: SEO and Social
Hitting the Sweet Spot on Dealership SEO: Utility vs. Readability
It’s not news that your dealership’s website content and search engine optimization (SEO) efforts complement one another. Optimized content – content produced with an emphasis on keywords and link building…
Continue ReadingAuthor: Naked Lime Marketing Date: July 13, 2018
Topics: SEO and Social
3 Blogging Mistakes Sabotaging the ROI of Your Dealership SEO
Blogs are one of the most effective ways to publish dealership-branded content online. While it seems like just anyone can throw together a blog, doing it in a way that…
Continue ReadingAuthor: Naked Lime Marketing Date: June 20, 2018
Topics: SEO and Social
Google Chrome Security Changes: Don’t Panic
In the book series “The Hitchhiker’s Guide to the Galaxy,” the phrase “Don’t Panic” is featured prominently on the guide’s cover. The phrase is meant to remind readers to keep…
Continue ReadingAuthor: Naked Lime Marketing Date: June 14, 2018
Topics: Web
Voice Search for Reputation Management: “What’s the Best Dealership Near Me?”
We’ve talked in the past about the rise of voice search and what it means for your dealership marketing. This impact grows as smart speakers like the Google Home and…
Continue ReadingAuthor: Naked Lime Marketing Date: May 8, 2018
Topics: Reputation Management
