Building Up Your Fixed Ops Online Presence to Attract Service Customers

When marketing the front end of the dealership, it’s common sense to provide vehicle-specific landing pages, articles about branding and features, and to optimize online listings. Including all of these

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Get Social! How Dealership Service Departments Can Benefit from Social Media

The constant changes and trends in social media are a lot to manage. Many dealers quickly realize it’s easy to create a page for their dealership, but falter after that.

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Search Advertising for Dealer Fixed Ops Profits

Fixed operations is known for being a major profit center in the average dealership, and is responsible for maintaining loyal customer relationships. But when it comes to online advertising, fixed

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Winter Marketing Maintenance Tips for the Fixed Ops Department

The last few months of the year bring the holiday season and retail season. Dealerships usually see a big bump in vehicle sales during manufacturer-advertised end-of-year sales. But after this

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Better with Time? What Dealers Should Know about Vehicle Age and Service Profits

Cars used to max out at about 100,000 miles, when the need for more frequent work made owners question their worth. After a while of paying costly repair bills, you

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Setting Up Your Dealership’s Service Advisors and Techs for Upsell Success

Saying dealership service centers are a busy place is an understatement. The average dealership writes 18,676 repair orders a year, or 1,556 a month (NADA, 2019). Sure, a good chunk

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Is Your Service Reputation Sputtering? Give it a Tune-Up!

Online reviews are a lot like a multipoint inspection: just one red item means work is needed, even if everything else is green. A single bad review left unresolved can

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Podcast: Serving Your Customers in Service

Brad Highland, director of digital marketing here at Naked Lime Marketing, appeared on Reynolds and Reynolds’ Connected video podcast. He addressed how to market your service drive to an audience

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Fix Your Focus on Fixed Marketing

Sales numbers continue rolling in and they keep causing concern. As profits from vehicle sales decline, it’s time to give your fixed operations department some well-deserved love. Recent NADA reports

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Dealer Testimonial: Direct Data Access and Local Marketing Success

Dealership marketing is not for the faint of heart, and OEM programs are daunting to even the bravest marketers. See how one service director solved the problem of defining his own

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