customer profile. Checking in for tire rotation. Upside down $400 on current auto loan

Disrupt the Cycle, Part 3: Making the Best Offer

customer profile. Checking in for tire rotation. Upside down $400 on current auto loan

Our last post on disrupting the Sales and Service cycle introduced the idea of presenting a pre-selected sales offer to customers in your Service drive to reduce defection. The secret

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customer profile: 20,000 mile service. Can upgrade

Disrupt the Cycle, Part 2: Limited Service Defection

customer profile: 20,000 mile service. Can upgrade

Last week we talked about using your marketing as a tool to overcoming brand defection, which is one of the biggest obstacles to creating lifelong dealership customers. But there's another thing putting a

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Customer Profile: Check Engine light on. Can upgrade for $20 less per month

Disrupt the Cycle, Part 1: Reduced Brand Defection

Customer Profile: Check Engine light on. Can upgrade for $20 less per month

Using real market information to target your dealership’s marketing messages lets you send the right message through the right channel to the right people. It’s a proven way to start

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Dealership Service Department Marketing

Fix Your Dealership's Service Marketing: Part 5

Dealership Service Department Marketing

Faithful readers, you've made it. The last installment in our Service Marketing series. Thanks for sticking with it, and hopefully picking up some useful tips along the way. Everything up

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We average $550 more per car on XtreamService deals.

Hiding in Plain Sight: How One Dealer Found His Most Valuable Customers

We average $550 more per car on XtreamService deals.

While acquiring new customers is certainly important, your dealership database is already full of promising prospects. Read how one dealership used XtreamService to learn this lesson. Dear Naked Lime, Every

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Dealership Service Marketing from Naked Lime

Fix Your Dealership's Service Marketing: Part 1

Dealership Service Marketing from Naked Lime

How do you know if your Service cycle is truly optimized for the best possible customer experience? One of the best ways is to try being a customer yourself. Pat

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XtreamService from Naked Lime Testimonial

Selling in the Service Drive: A Dealer Success Story

XtreamService from Naked Lime Testimonial

The service drive is often overlooked as a lead generator for new car sales. See what one Internet Manager had to say about the difference XtreamService made in his dealership. Dear Naked

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Improve dealership customer loyalty

Length of Ownership and Loyalty: How Long Is Too Long?

Improve dealership customer loyalty

They’ve bought from your dealership before, so they’ll be back next time, right? While this might have been true in decades past, a recent Experian Automotive study rained on that

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A Rich Online Experience Boosts Service Profit and Increases Returning Customers

There are three main things your website should do to create a customer experience that will build relationships with your dealership and encourage repeat business.

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Implementing Successful Online Service Scheduling

Did you know that 86% of customers who service regularly with a dealership will buy from that dealership again?1 Getting customers into your service department is one of the best

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