What Goes Around: The Cycle of Social Media

Think back to your elementary school days. Along with a lot of other things you learned in science class, you can probably picture the water cycle: Rain falls, filling lakes

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Get Engaged: Feel the Love With a Social Marketing Approach

As social media for dealerships has evolved, one question has remained – how does social sell cars? This question is becoming more easily answered with paid social advertising and the

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Stop Wasting Your Time on Social Media

A recent article from Auto Dealer Monthly took a critical look at efforts made by dealers to generate leads using social media. It turns out that those efforts have been

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7 Steps to Twitter Q&A Success

You’ve seen your favorite celebrities featured in Q&As on Twitter. You watched hundreds of fans engage with them and ask questions. You wondered if you could use a Twitter Q&A

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Is Social Advertising a Waste?

If social media sites such as Facebook, Twitter, and YouTube are not direct sales channels, then why should you spend your time and money on them? Two words: Social Advertising.

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3 Keys to Better Content Marketing

According to the Content Marketing Institute, 86% of B2C marketers are using some form of content marketing.* Many dealers already have incorporated content marketing into their marketing strategy. So, how

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Social Media Matters in Real Life: Large Scale and Small Scale

You’ve probably heard it, or you may have even said it yourself: “Social media is just a fad. It’s just a time-waster. It doesn’t actually matter; only real interactions matter.”

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The Statistics Say It All

The numbers don’t lie: dealers can’t ignore social media marketing. Social media marketing goes beyond Facebook and Twitter. The concept also covers online communities, blogs, or other online collaborative media-

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3 Basic Rules for Facebook Success

Big brands like Toyota, Ford and Honda have a following of hundreds of thousands of fans on Facebook. By following in their footsteps you can drive up your own fan

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Social Media is Here to Stay

We all know traditional marketing channels have less influence on consumers than ever before. Today, recommendations from friends and family are taking center stage online. The 2010 Cone Consumer New

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