Dealership Reviews Gone Wild

We all do it. Whenever it is time to buy a new product or try a new service, one of the first things we do is check out reviews. We

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Four Ways to Deal with the Haters (on Social Media)

Taylor Swift dropped some pretty good life advice when she told us to shake off the haters, but is that a good move for your dealership? Probably not. More and

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Naked Lime Wins Dealers' Choice Award

We’re proud to announce that for the fourth year in a row, Naked Lime has received a Dealers’ Choice Award from the publishers of Auto Dealer Today. The Dealers’ Choice

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Turning Social Relationships into Actionable Leads

If social media has reaffirmed anything, it’s that humans want to be connected and engaged. We seek long-lasting relationships with others, and even with companies. One only has to look at

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3 Ways to Use Customer Feedback to Improve Dealership Business

No dealer wants to hear that one of their customers had a bad experience. Like dealerships, we would all rather have every customer be 100% satisfied – and promise future

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6 Ideas for Your Dealership’s Next YouTube Video (Plus 3 Bonus Tips to Sell Cars with Video)

There are almost 5 billion videos watched on YouTube every day and there are 1.3 trillion people who use YouTube (us included). Staggering statistics – and a great opportunity for

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Digital Strategy Series: Zeroing in with SEO and Social

Naked Lime's VP of Sales, Chris Walsh, was interviewed by Reynolds and Reynolds for their Digital Strategy Series. In the first of the series of interviews, Chris encouraged dealers to identifiy quality leads

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Stocking Your Digital Shelves to Reach More Shoppers

Online retail is still retail – for dealerships, that means your vehicles have to be merchandized online, even if they're purchased in person. Let’s take a journey back in time

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Dealers Have Spoken: 2017 Dealers' Choice Awards

Just in time for Social Media Day, we are excited to announce that Naked Lime has received an award in the Social Media category in the 2017 Dealers' Choice Awards from Auto

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Who was Vilfredo Pareto, and Why Should Dealers Care?

There’s an old saying in business that about 80 percent of your sales comes from 20 percent of your customer base. In truth, this ratio holds strangely true in a

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