4 Secrets of Selling Under the Influence(er)

Influencer marketing is a call back to the old days of celebrity endorsements, but updated for our digital times. Why does this kind of marketing remain so popular? Trust. In

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Make Recalls a Customer Retention Opportunity

Dealers often approach OEM recalls as a curse – not a blessing – since the extra work created can put strain on the parts department, service department, and customer service

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Four Tips for Likeable Facebook Advertising

According to Facebook, 16 million local business pages had been created as of May 2013, which is a 100 percent increase since June 2012. Follow these four tips for Facebook

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3 Reasons Your Dealership Needs Instagram

Think your dealership has all its social media bases covered? Think again. Instagram, one of the newest social networks out there, is a great way to connect with customers on

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