What else can we say about 2020? Marketing, like everything else, was in a constant state of evaluation and adjustment. But with that came an opportunity to learn and explore,…
Continue ReadingAuthor: Naked Lime Marketing Date: January 25, 2021
Topics: Market Strategy
If you follow the U.S. Census guidelines that the Millennial generation ended in 2000, every Millennial hit adulthood as of January 1, 2019. That means they’ll be making major decisions…
Continue ReadingAuthor: Naked Lime Marketing Date: January 23, 2019
Topics: Market Strategy
Dealership marketing trends come and go. Some last longer than others, and some leave a bigger impact. Understanding these trends, and how to make them work for your dealership, will…
Continue ReadingAuthor: Naked Lime Marketing Date: January 15, 2019
Topics: Market Strategy
Dealers, are you still using the same marketing playbook as your competition? How do you communicate with customers in a market where every message counts? Gone are the days of…
Continue ReadingAuthor: Naked Lime Marketing Date: August 11, 2014
Topics: Digital Dealer
Everyone in marketing (yes, we plead guilty ourselves) is talking “data” – why you need it, where to get it, how to protect it, who should manage it, and on…
Continue ReadingAuthor: Naked Lime Marketing Date: March 11, 2014
Topics: Data and Strategy
While you might think the local dealer down the street is your biggest competitor in the used car market, you’re probably wrong. CarMax is taking the money right out…
Continue ReadingAuthor: Naked Lime Marketing Date: August 22, 2013
Topics: Advertising, Data and Strategy
If your social media manger is also your used car sales manager, F&I manager, cashier, or lot attendant, you aren’t alone. A Ragan/NASDAQ OMX Corporate Solutions survey revealed that 65%…
Continue ReadingAuthor: Naked Lime Marketing Date: April 22, 2013
Topics: SEO and Social, Social Marketing, Social Media
The power of the Internet puts your business practices center stage. Customer reviews can be helpful, but they can also be disastrous. Just one negative review can make prospects move…
Continue ReadingAuthor: Naked Lime Marketing Date: January 11, 2012
Topics: Reputation Management
