Readers’ Choice: Top Dealership Marketing Articles of 2020

What else can we say about 2020? Marketing, like everything else, was in a constant state of evaluation and adjustment. But with that came an opportunity to learn and explore,

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Your Dealership's Next Big Opportunity is All Grown Up

If you follow the U.S. Census guidelines that the Millennial generation ended in 2000, every Millennial hit adulthood as of January 1, 2019. That means they’ll be making major decisions

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Which Marketing Trends Matter to Dealerships in 2019?

Dealership marketing trends come and go. Some last longer than others, and some leave a bigger impact. Understanding these trends, and how to make them work for your dealership, will

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What Will You Learn at Digital Dealer? This.

Dealers, are you still using the same marketing playbook as your competition? How do you communicate with customers in a market where every message counts? Gone are the days of

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Dealership Data: Be Empowered, Not Overwhelmed

Everyone in marketing (yes, we plead guilty ourselves) is talking “data” – why you need it, where to get it, how to protect it, who should manage it, and on

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How to Beat CarMax

  While you might think the local dealer down the street is your biggest competitor in the used car market, you’re probably wrong. CarMax is taking the money right out

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Four Questions to Improve Your Social Media Strategy

If your social media manger is also your used car sales manager, F&I manager, cashier, or lot attendant, you aren’t alone. A Ragan/NASDAQ OMX Corporate Solutions survey revealed that 65%

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Improve Your Digital Reputation

The power of the Internet puts your business practices center stage. Customer reviews can be helpful, but they can also be disastrous. Just one negative review can make prospects move

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