Email Isn’t Just an Address – It’s Device Access
Email has had a long and interesting journey over the last quarter century: from being considered cutting edge in the early 90s to oh-so-passé for most of the 2000s, and…
Continue ReadingAuthor: Naked Lime Marketing Date: February 11, 2020
Topics: Targeted Marketing
The 90’s Called – They Want You to Change Up Your Dealership's Email Strategy
Think back to the mid-90s. The sitcom Friends took off, making its way into living rooms everywhere. You could hear hip-hop music playing through speakers of cars and stores. Football…
Continue ReadingAuthor: Naked Lime Marketing Date: September 11, 2019
Topics: Email Marketing
Dealership Testimonial: Naked Lime Marketing is Money Well-Spent
In this month of gratitude, we would be remiss if we didn't acknowledge how much we appreciate our customers. This is especially true of those willing to tell their stories…
Continue ReadingAuthor: Naked Lime Marketing Date: November 25, 2018
Topics: Testimonials
For Customers, Absence Does Not Make the Heart Grow Fonder
When customers drive off the dealership lot with their new car, they usually aren't thinking about their next purchase, or planning to be back for service any time soon either.…
Continue ReadingAuthor: Naked Lime Marketing Date: November 18, 2018
Topics: Direct Mail Marketing, Email Marketing, Targeted Marketing
Dealer Success Story: Finding the Missing Piece of the Service Process
Sometimes marketing can solve a dealership problem that seems completely unrelated at first glance. Read how one dealership made their service process almost three times more profitable with a marketing…
Continue ReadingAuthor: Naked Lime Marketing Date: May 14, 2018
Topics: Testimonials
Unpopular Opinion: Data-driven Marketing Actually HELPS Consumers
Right now, many consumers are concerned that digital marketers are exploiting their online data. We understand how it can seem a little creepy if you don’t understand how it works.…
Continue ReadingAuthor: Naked Lime Marketing Date: April 12, 2018
Topics: Data and Strategy
Direct Mail Marketing for Dealerships: Myth-Busting Infographic
If you're like many dealers, it's probably been a while since you invested in direct mail as a way to reach your dealership customers. After all, in this digital age,…
Continue ReadingAuthor: Naked Lime Marketing Date: November 30, 2017
Topics: Direct Mail Marketing
Dealer Marketing Testimonial: Horse and Buggy vs. Rocket Ship
As marketers, we try to paint word pictures and use creative analogies to convey the benefits of our services. We like it better when dealers choose the perfect words on their own. Read…
Continue ReadingAuthor: Naked Lime Marketing Date: November 10, 2017
Topics: Testimonials
Shrink Per-Vehicle Ad Costs to Grow Dealership Profits
The math is simple: less money spent to accomplish the same task will result in greater profit. But figuring out where to spend less money isn’t always easy, especially in…
Continue ReadingAuthor: Naked Lime Marketing Date: March 16, 2017
Topics: Events
Dealer Success Video: “Because it's Effective, it's Cost-Effective”
We encourage customers to share their experience with Naked Lime so other dealers can benefit. This usually happens in the form of a testimonial letter, but we visited Chevrolet of Montebello…
Continue ReadingAuthor: Naked Lime Marketing Date: August 31, 2016
Topics: Testimonials
