Email Isn’t Just an Address – It’s Device Access

Email has had a long and interesting journey over the last quarter century: from being considered cutting edge in the early 90s to oh-so-passé for most of the 2000s, and

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The 90’s Called – They Want You to Change Up Your Dealership's Email Strategy

Think back to the mid-90s. The sitcom Friends took off, making its way into living rooms everywhere. You could hear hip-hop music playing through speakers of cars and stores. Football

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Dealership Testimonial: Naked Lime Marketing is Money Well-Spent

In this month of gratitude, we would be remiss if we didn't acknowledge how much we appreciate our customers. This is especially true of those willing to tell their stories

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For Customers, Absence Does Not Make the Heart Grow Fonder

When customers drive off the dealership lot with their new car, they usually aren't thinking about their next purchase, or planning to be back for service any time soon either.

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Dealer Success Story: Finding the Missing Piece of the Service Process

Sometimes marketing can solve a dealership problem that seems completely unrelated at first glance. Read how one dealership made their service process almost three times more profitable with a marketing

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Unpopular Opinion: Data-driven Marketing Actually HELPS Consumers

Right now, many consumers are concerned that digital marketers are exploiting their online data. We understand how it can seem a little creepy if you don’t understand how it works.

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Direct Mail Marketing for Dealerships: Myth-Busting Infographic

If you're like many dealers, it's probably been a while since you invested in direct mail as a way to reach your dealership customers. After all, in this digital age,

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Dealer Marketing Testimonial: Horse and Buggy vs. Rocket Ship

As marketers, we try to paint word pictures and use creative analogies to convey the benefits of our services. We like it better when dealers choose the perfect words on their own. Read

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Shrink Per-Vehicle Ad Costs to Grow Dealership Profits

The math is simple: less money spent to accomplish the same task will result in greater profit. But figuring out where to spend less money isn’t always easy, especially in

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Dealer Success Video: “Because it's Effective, it's Cost-Effective”

We encourage customers to share their experience with Naked Lime so other dealers can benefit. This usually happens in the form of a testimonial letter, but we visited Chevrolet of Montebello

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